Kelvin Cornaz-Tranphuoc Email & Phone Number

San Francisco, Ca, Us

- Spearheading and leading the team responsible for customer engagement and unpaid marketing channels- Developing and executing strategies aimed at driving unpaid visits, gross conversions, paid subscriptions, customer engagement, and reducing churn.- Build out Rocket Lawyer’s sports marketing function through partnership with Golden State Warriors- Building and implementing a comprehensive PR & Communications strategy to improve brand visibility and reputation.- Managing a high-performing team of 10+ individuals to ensure successful delivery of marketing initiatives.- Collaborating with other departments to ensure alignment on cross-functional projects and initiatives.- Establishing and maintaining partnerships with key stakeholders, vendors, and external partners to drive business growth and build brand reputation.- Regularly interfacing with executives to provide updates on marketing campaigns, metrics, and goals, ensuring transparency and alignment with broader business objectives.

San Francisco, Ca, Us

- Successfully led a cross-functional team to upgrade Rocket Lawyer's marketing tech stack, resulting in enhanced personalization, efficiency and productivity. Gained executive alignment for the project and achieved successful implementation where previous attempts were unsuccessful. - Strategized and executed successful lifecycle and engagement marketing strategies that has shown a 20% lift in conversion. -Managed a high-performing team responsible for day-to-day execution of lifecycle and content marketing programs.- Led in-product A/B experiments focused on onboarding, engagement, and churn reduction, resulting in increased customer retention and engagement.- Developed and implemented an onboarding communication program, resulting in a 10% increase in conversion rates translating to several millions in incremental annual revenue. -Managed a content marketing team to produce engaging legal content for SEO and lifecycle marketing purposes.

San Francisco, Ca, Us

Lead customer marketing efforts, focusing on onboarding, customer engagement, and lowering churn. Build out a high-performance team that executes marketing programs.• Achieved lowest churn rate in company’s history through a combination of marketing campaigns, product enhancements, and customer service improvements• Drove go to market strategies for several high impact business projects, including new product launches, new network carrier migration, and cost reduction initiatives.• Led project to migrate customer base to new network carrier, exceeding project’s first quarter goals• Developed content marketing strategy through email and blog channels, reducing churn rates by 5%• Revamped the customer knowledge base program within three months, leading to a reduction of call volume by 5%• Discovered a lead generation opportunity that has led to 2x higher conversion rate compared to traditional sales funnel

Miami, Florida, Us

Lead marketing initiatives through management of cross functional teams (retail, operations, product supply and finance). Develop campaigns to strengthen trial of The Art of Shaving products and increase the acquisition and retention of customers through lifecycle marketing. In addition, lead P&G’s Prestige eStore (Fekkai, DDF, SK-II and The Art of Shaving), driving ecommerce innovations and capabilities.

Miami, Florida, Us

Developed, executed and managed The Art of Shaving’s first loyalty CRM marketing program, The Brotherhood of Shaving, across traditional, retail and digital channels. Formulated overall segmentation strategy and individual marketing tactics to increase ROI, retention, average order value and positive segment migration.

Boston, Ma, Us

- Discover, implement, & manage client marketing opportunities, aligning consumer connection touch-points to meet business’ overall goals and objectives through short, mid, and long term strategies- Serve as client-facing lead throughout campaign life-cycle: marketing strategy, campaign development/recommendation, status reports, post-campaign results- Develop campaign measurement plans, determine key success metrics, & forecast expected campaign results in order to hold creative, account, technology, & media teams accountable for ultimate campaign success- Implement data tracking strategies for media and/or website based accounts to track campaign performance through the use of marketing dashboards- Project manage a variety of internal teams (technology, creative, media) to ensure all parties are moving forward on the correct track towards delivering ultimate success

Chicago, Il, Us

Successfully strategize and execute digital campaigns from start to finish on a wide range of objectives (branding, retail, direct response). Work with client to establish campaign goals, objectives and measures of success. Maintain client’s satisfaction through frequent campaign status updates, reports and optimization strategies. Manage partnerships between creative agencies, publishers and clients. Lead, mentor and train colleagues in gaming, social and digital media.

Raleigh, Nc, Us

Successfully created corporate videos, commercials and radio advertisements as a marketing tool. Wrote grant proposals for program. Served on program development committee to implement innovative ideas into program. Developed curriculum for program with 650+ participants. Implemented and led bi-monthly staff trainings in order to maintain high level quality employees. Hired and managed 30+ staff for programs.

Master Of Business Administration (Mba)

Bs Business Management, Marketing

B.A. Communications, Mass Media