Business Account Manager
Current• Coordinate with the Client, Regional Sales Mangers, and Customer Business Managers to develop and execute business plans to increase sales and distribution on focus items. By providing CBM’s with planning analytics to support Category Manager reviews, PPT presentations, etc.• Build and manage strategic plans for respective retailers/wholesalers. Utilize MSA and Circana/IRI Data to both manage and inform strategic and tactical trade plans to Identify opportunities in each category and align a strategy and plan with Region Broker Managers, Identify Opportunities and Gaps.• Effective trade fund management and visibility. Assist with approval of C-Store Promotional Contracts and Codes to support CBM’s and Tradeshow Reps.• Measure effectiveness of CBM’s and Current Promotional Go to Market Focus items. • Provide financial and data analysis, including pre/post event analysis.• Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative.• Attend Customer Sales Calls with the Customer Management Team and Client where appropriate.• Develop and deliver content as part of the cross view Business Review process.• Ensure Client’s Plans are Built and maintained in Cross view and the Client’s Trade Planning System