Ken B. Email & Phone Number

Syosset, Ny, Us

Nassau County, New York, United States

- Omni-Channel Creative Strategy and Branding: Led creative solutions and execution of integrated marketing campaigns for U.S. and global brands. Developed digital offerings for omnichannel solutions, including social listening, data visualization, e-mail, web development, apps, banners, motion graphics, video/audio podcasts, gamification, infographics, print, SEO/SEM, and CRM solutions. Implemented Salesforce (Pardot) to automate 400+ e-mails annually and led Veeva CLM campaigns, driving brand engagement across multiple touchpoints.- Leadership & Team Development: Led a diverse creative team (art directors, UX/UI designers, copywriters, developers) and collaborated with cross-functional teams to enhance B2B, DTC, B2C, and HCP campaigns for clients like Eli Lilly, GSK, and AstraZeneca. Mentored and trained the teams on best practices in brand development, creative process, e-mail design, social campaigns, web accessibility, and user-centric design.- Innovation & Trends: Championed AI tools (Webflow, Tableau, Meltwater, Sermo, MidJourney, Salesforce, Canva) for data visualizations and interactive experiences, delivering cutting-edge, trend-driven solutions. Leveraged data insights to enhance customer engagement and optimize campaign performance.- Brand Steward: Managed, designed, and developed comprehensive project briefs to ensure all creative work adhered to brand guidelines, digital style guides, functional specifications, and prototypes, maintaining consistency in messaging, tone, persona, and visual identity. Focused on data-driven insights to enhance customer engagement and optimize campaign performance.

New York, New York, United States

- Develop curricula, guide student projects, and teach courses on User Experience Design (UX) and Interaction Design (IxD), focusing on immersive digital experiences.- Lead students through design sprints, mood boards, wireframes, A/B testing, design research, UX best practices, content design principles, usability studies, and building AR prototypes using Adobe AERO.- Leverage tools like Figma to facilitate collaboration and create impactful presentations that enhance learning outcomes.

Greater New York City Area

Partnered with clients and developed online campaigns for global brands, including Samsung, ABC News, A&E, Miss Universe, Victoria’s Secret, GRAMMY Awards, Dashing Diva, and KBN TV across healthcare, entertainment, beauty, financial services, and gaming industries. • Developed a unique mobile app using NFC technology for the Suffolk County Department, significantly enhancing efficiency and user interaction with a new inventory tracking protocol.• Created a new brand identity and campaigns for the Credit Union of Atlanta, including websites, brochures, invitations, and large display designs. This initiative resulted in a 150% increase in workshop and recruitment applications and set new records in fundraising efforts.• Generated nearly 0.7M hits in the first 12 months for an online health-guru client.

New York, New York, United States

- Creative Vision & Execution: Directed creative projects from concept to execution for global pharma brands, delivering compelling omnichannel strategies spanning web, AR/VR immersive design, e-learning apps, social media, Veeva, and CRM solutions.- Omni-Channel Campaigns: Led digital campaign launches for Bayer, Novartis, and Bristol-Myers Squibb, driving HCP and patient engagement, recruitments, immersive experiences (AR/VR), CRM within Veeva and Salesforce, and e-learning solutions.- Team Leadership: Delivered creative content and digital assets on social and branded/unbranded campaign launches, UX/UI, web accessibility design, emails, style guides, functional specs, and presentations. Mentored and managed a team of 6+ designers.- Brand Steward: Enhanced brand visibility and market impact through creative leadership and strategic insights. Developed and maintained brand guidelines, wireframes, prototypes, sitemaps, and user journey maps to ensure cohesive brand messaging and user experience across print and digital campaigns.- Recognized with industry awards, including MM&M Mid-Size Healthcare Agency of the Year (GOLD) and MM&M Best Use of Immersive Tech while highlighting excellence in digital creative solutions and innovation.

New York, United States

New York, United States

Long Island City

Supervised and improved overall user experience for the launch of multiple online store brands, including Black Opal, Hush, Style Edit, Your Name Pro, and Junetics. • Successfully gathered insights that contributed to an increase in online sales while partnering in the analysis, research, and development of E-commerce sites (UX/UI).• Planned and conducted usability tests to evaluate the effectiveness of designs and identify areas for improvement, focusing on user-centric design strategies, wireframes, A/B testing, prototypes, and user flows to visualize concepts.

Greater New York City Area

•Headed creative direction for Novartis exhibition and brand campaign that won the Gold Omni Award (2015) showcasing excellence in creative strategy and execution. • Formulated innovative strategies for HCPs and executed global biopharmaceutical B2B healthcare campaigns while enhancing brand visibility and market engagement. • Analyzed user metrics by developing various platforms: websites, push notifications, emails, mobile apps, whiteboard animations, booth displays, MOA/MOD videos, podcasts, webinars, playbooks, AR design, UX/UI, interactive kiosks, and corporate rebranding.• Managed creative brandings, developed digital assets, and launched branded/unbranded campaigns for Mylan, AstraZeneca, Horizon, Pulse, Biogen Idec, Novartis, Cosentyx, and Shire.• Steered efforts to capture 19% of the US market within the first few months of launching a new dry eye drug from Shire while demonstrating effective market penetration.

Greater New York City Area

• Enhanced user engagement and educational impact across multiple platforms while developing interactive kiosks, CME presentations, desktop apps, widgets, banners, and websites.• Improved user experience and data accessibility by designing unique interface for iQueue online groundbreaking data analytic content management software.

Englewood Cliff, Nj

• Succeeded in leading multiple U.S. brand launches and managing a team of designers, project managers, and programmers while ensuring cohesive and impactful campaign execution.• Increased brand awareness for NJ Pets and Alfred Haber by the end of the first quarter through strategic marketing initiatives and effective team leadership.