Ken B. Email & Phone Number

Syosset, NY, US

Nassau County, New York, United States

- Omni-Channel Creative Strategy and Branding: Led creative solutions and execution of integrated marketing campaigns for U.S. and global brands. Developed digital offerings for omnichannel solutions, including social listening, data visualization, e-mail, web development, apps, banners, motion graphics, video/audio podcasts, gamification, infographics.

New York, New York, United States

- Develop curricula, guide student projects, and teach courses on User Experience Design (UX) and Interaction Design (IxD), focusing on immersive digital experiences.- Lead students through design sprints, mood boards, wireframes, A/B testing, design research, UX best practices, content design principles, usability studies, and building AR prototypes using.

Greater New York City Area

• Partnered with clients and developed online campaigns for global brands, including Samsung, ABC News, A&E, Miss Universe, Victoria’s Secret, GRAMMY Awards, Dashing Diva, and KBN TV across healthcare, entertainment.
• Developed a unique mobile app using NFC technology for the Suffolk County Department, significantly enhancing efficiency and user interaction with a new inventory tracking protocol.
• Created a new brand identity and campaigns for the Credit Union of Atlanta, including websites, brochures, invitations, and large display designs. This initiative resulted in a 150% increase in workshop and recruitment.
• Generated nearly 0.7M hits in the first 12 months for an online health-guru client.

New York, New York, United States

- Creative Vision & Execution: Directed creative projects from concept to execution for global pharma brands, delivering compelling omnichannel strategies spanning web, AR/VR immersive design, e-learning apps, social media, Veeva, and CRM solutions.- Omni-Channel Campaigns: Led digital campaign launches for Bayer, Novartis, and Bristol-Myers Squibb.

New York, United States

New York, United States

Long Island City

• Supervised and improved overall user experience for the launch of multiple online store brands, including Black Opal, Hush, Style Edit, Your Name Pro, and Junetics.
• Successfully gathered insights that contributed to an increase in online sales while partnering in the analysis, research, and development of E-commerce sites (UX/UI).
• Planned and conducted usability tests to evaluate the effectiveness of designs and identify areas for improvement, focusing on user-centric design strategies, wireframes, A/B testing, prototypes, and user flows to.

Greater New York City Area

• Headed creative direction for Novartis exhibition and brand campaign that won the Gold Omni Award (2015) showcasing excellence in creative strategy and execution.
• Formulated innovative strategies for HCPs and executed global biopharmaceutical B2B healthcare campaigns while enhancing brand visibility and market engagement.
• Analyzed user metrics by developing various platforms: websites, push notifications, emails, mobile apps, whiteboard animations, booth displays, MOA/MOD videos, podcasts, webinars, playbooks, AR design, UX/UI.
• Managed creative brandings, developed digital assets, and launched branded/unbranded campaigns for Mylan, AstraZeneca, Horizon, Pulse, Biogen Idec, Novartis, Cosentyx, and Shire.
• Steered efforts to capture 19% of the US market within the first few months of launching a new dry eye drug from Shire while demonstrating effective market penetration.

Greater New York City Area

• Enhanced user engagement and educational impact across multiple platforms while developing interactive kiosks, CME presentations, desktop apps, widgets, banners, and websites.
• Improved user experience and data accessibility by designing unique interface for iQueue online groundbreaking data analytic content management software.

Englewood Cliff, NJ

• Succeeded in leading multiple U.S. brand launches and managing a team of designers, project managers, and programmers while ensuring cohesive and impactful campaign execution.
• Increased brand awareness for NJ Pets and Alfred Haber by the end of the first quarter through strategic marketing initiatives and effective team leadership.