Ken Alaerds Email & Phone Number

Netherlands

'S-Hertogenbosch, Noord-Brabant, Nederland

𝗦𝗸𝗶𝗹𝗹𝘀: System Implementation – Training Development – Logility During a period of two years I will be operating as a Business Operations trainee at stichd, meaning I will support, drive and lead various projects that are concerned with keeping the business operational. For example, the implementation of demand and supply planning software from Logility.

Hegelsom

𝗦𝗸𝗶𝗹𝗹𝘀: Logistic Management – Quality Control – People Management – Business StrategyDuring free time, weekends and holidays, I work at Alaerds Allegro B.V. This is the family company I grew up in. The work I do at Alaerds Allegro B.V. includes harvesting, quality control, packaging, logistics and supporting in financial activities.

Eindhoven En Omgeving

𝗦𝗸𝗶𝗹𝗹𝘀: Brand Strategy – Branding Development – Content Creation – Event Management – Adobe Illustrator/Photoshop – Microsoft PowerPointWhile being enrolled in my Masters in Strategic Management, I decided to additionally join InMotion. InMotion is a student team from TU/e that focuses on 'Electric Refueling'. By developing a fully electric LMP3 Prototype car, the team strives to decrease charging times to that of refueling a regular petrol car. During my time at InMotion as a Commercial Member, I was responsible for various projects related to the commercial orientation of the team. This involved:◾️ Reviewing and developing the team's branding (strategy). This included developing an internal brand experience survey;◾️ Developing day-to-day content for InMotion's social media channels;◾️ Logistical support in the form of loading and transporting InMotion's cars to events and test days;◾️ Representing InMotion on multiple exhibitions, racing events, and partner events;◾️ Media support at exhibitions, racing events and test days;◾️ Being responsible for the branding strategy, storytelling and creation of social media, as well as physical content, for the uniquely organized 'The Evolution of Racing'-event. This event received hundreds of visitors, and besides our own car 'The Revolution', it showcased 15 classic racing cars in a parade around the TU/e Campus.

Horst, Limburg, Nederland

𝗦𝗸𝗶𝗹𝗹𝘀: Sponsorship Activation – Bundeling Implementation – Content Creation – Microsoft PowerPoint – Event ManagementAs a member of the Commercial Business Comittee at RKsv Wittenhorst Netwerk, I was concerned with supporting the commercial activities of the club. This involves:◾️ Implementing the (new) main sponsorship;◾️ Setting up a LinkedIn-profile and developing the digital business network for the club;◾️ Organising yearly sponsor relationship events;◾️ Supporting the board of business partners in a variety of activities;◾️ Implementing the partnership with Bundeling (community app);◾️ Keeping close contact with members of the Communication Committee.

After doing a school research project in the final year of my pre-university education about 'The Improvement of Volunteer Businesses of RKsv Wittenhorst', I got involved in the club's Volunteer Business Committee as a member. During this time the committee tried to improve the relation between volunteers and the club by a.o. implementing knowledge gained from the project. Besides we tried looking for ways to make being a volunteer of the club more interesting.

Eindhoven, Noord-Brabant, Nederland

𝗦𝗸𝗶𝗹𝗹𝘀: Sponsor Relations – Event Management – Sponsor Rights – Sponsor Relations Strategy PlanAs a partnerships graduate intern at Formula-Eindhoven I have been researching sustainable partnership relations. My thesis was about 'How to create Sustainable Partner Relations with future partners of Formula-Eindhoven'. Besides writing my thesis, I supported on daily activities such as the organization of the Formula-Eindhoven Advisory Board meeting and creating rights packages in relation to the ePrix and the yet to develop event platform.

Protest Hq, Warmond, The Netherlands

𝗦𝗸𝗶𝗹𝗹𝘀: Market Research – Business DevelopmentAs a result of the good relation with Protest during my internship, I was asked to stay active in their organization during the summer. In this period, I was both concerned with supporting the marketing department on a daily basis and doing market research to gain insights in possible market extensions into the cycling industry.

Protest Hq, Warmond, The Netherlands

𝗦𝗸𝗶𝗹𝗹𝘀: Marketing Campaign Development - Organizing Photoshoots – Athletes Management – PR – Retail Marketing ActivationIn my third-year internship I was Protest Sportswear's Marketing Intern for the period of Februari 2020 up to and including June 2020. During this internship I was concerned with supporting the marketing department, meaning I was involved in public relations, organizing fotoshoots, processing sponsoring and collaboration requests, researching retail marketing activations and more.

Msc, Strategic Management: Entrepreneurship

Graduated with distinction by completing the following courses: ◾️ Sustainable Strategy; ◾️ Strategy Implementation; ◾️ International.

Premaster, Strategic Management, 8.4

I attended the Premaster in Strategic Management in order to be able to enroll into the Master. During this 5 month program I completed.

Bachelor Of Science - Bs, Marketing

Since I completed the pre-university education at Dendron College, I was able to start the Sports Marketing education via a shortened.

Minor, Acceleration Academy - Entrepreneurship & Business Strategy

The Minor was divided into six topics discussing different parts of business: ◾️ Marketing Communication Plan; ◾️ Business Models; ◾️.

Minor, Entrepreneurship In Action

As a part of the minor ‘Acceleration Academy’ I spent one of the six modules in Bangkok, where I had the pleasure of exploring.

High School/Secondary Diplomas And Certificates

Curriculum: ◾️ Nature & Health / Nature & Technique; ◾️ Additional subjects: Movement, Sports & Society, Management & Organization.