Specialties: Purchasing, branding, Competitive analysis, franchising
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Key Account ManagerSynology GmbhSarajevo, Ba -
Product Line Sales ManagerAsbis Feb 2018 - PresentSarajevo, Bosnia And HerzegovinaProduct Line Sales Manager. Leading brands Lenovo, IBM, Eaton, Synology for the company. Organizing purchases, stock, sales for enterprise clients, working on projects, dealing with tenders, doing presales and also following in post-sales our customers. Daily communication with vendor, about achieving goals and tasks, to make business on going and to fulfill obligations from the contract. Grew customer base, present to customer newest products from the portfolio. Present to executive ideas how to improve daily business. Close coordination with logistic, finance and service departments -
Fujitsu Country Brand ManagerCt Computers - Comtrade Distribution Jun 2011 - Aug 2015Sarajevo, Bosnia And HerzegovinaResponsible for overseeing the entire creative process for a single product, and/or group of products and services from Fujitsu company.researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habitslooking at the pricing of products and analysing the potential profitabilitygenerating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imageryoverseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printerschecking marketing copysupervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelinesmonitoring product distribution and consumer reactions through focus groups and market researchco-ordinating the launch programme to external customers as well as employees.Carefully selecting a brand position that could provide the organization with marketplace advantages Monitor, measure and manage brand equity/strengthIncrease brand awareness, relevant differentiation, value, accessibility and emotional connectionDevelop brand planMonitor progress against brand planBe responsible for results against brand planDrive brand understanding and support throughout the organizationChampion/drive initiatives that support delivery of the brand promiseBrand messaging – elevator speech, tagline, campaign themes, proof points, etc.Manage the brand architectureMaintain brand identity consistencyChair the brand identity council/team/boardHelp determine identities for new brands/sub-brandsAnticipate and accommodate new brand identity needs -
Purchase ManagerMerkur Jun 2008 - Sep 2010Sarajevo, Bosna I HercegovinaHercegovinaNegotiations and contract signings with suppliers. Purchase management and defining sales and distrubution portofolio for retail chain. Market development and potential analysis. Creation and implementation of business plans. Defining pricing policies. Logistics coordination. SWOT analysis. Communication and coordination with mother company in regards to target achievement. Organisation of in store promotion for different brands. -
Iberica Porsche Events Organiser - Madrid, Barcelona, ValenciaIdearium 2.0 Sep 2003 - Aug 2006Madrid Area, Spainesearching markets to identify opportunities for events;liaising with clients to ascertain their precise event requirements;producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets);agreeing to and managing a budget;securing and booking a suitable venue or location;ensuring insurance, legal, health and safety obligations are adhered to;coordinating venue management, caterers, stand designers, contractors and equipment hire;organising facilities for car parking, traffic control, security, first aid, hospitality and the media;identifying and securing speakers or special guests;planning room layouts and the entertainment programme, scheduling workshops and demonstrations;coordinating staffing requirements and staff briefings;selling sponsorship/stand/exhibition space to potential exhibitors/partners;preparing delegate packs and papers;liaising with marketing and PR colleagues to promote the event;liaising with clients and designers to create a brand for the event and organising the production of tickets, posters, catalogues and sales brochures;coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly;overseeing the dismantling and removal of the event and clearing the venue efficiently;post-event evaluation (including data entry and analysis and producing reports for event stakeholders).
Kenan Serhatlić Education Details
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Medicinski Fakultet
Frequently Asked Questions about Kenan Serhatlić
What company does Kenan Serhatlić work for?
Kenan Serhatlić works for Synology Gmbh
What is Kenan Serhatlić's role at the current company?
Kenan Serhatlić's current role is Key Account Manager.
What schools did Kenan Serhatlić attend?
Kenan Serhatlić attended Universidad Politécnica De Valencia, Univerzitet U Sarajevu.
Who are Kenan Serhatlić's colleagues?
Kenan Serhatlić's colleagues are Yuchien Chen, William Eudes, Lori Hsieh, Eduard Spinu, Leo Chen, Jessica Ip, Hung Lin Chang.
Not the Kenan Serhatlić you were looking for?
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2gmail.com, merkur.eu
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