Ken Beaulieu Email & Phone Number

Greater Boston Area

Direct a data-driven, multifaceted editorial and content marketing strategy that integrates the entire enterprise, drives member engagement and action, and creates demand for the ANA’s industry-best intellectual capital. Oversee all content development for the organization’s robust Marketing Knowledge Center, including digital magazines, podcasts, videos, playbooks, case studies, white papers, tools, and blogs. Manage a highly productive team of journalists and content marketers responsible for content creation, repurposing, acquisition, and partnerships, and serve as editor of Greater Good magazine and the Nonprofit Journal. Lead the award-winning ANA Center for Brand Purpose, the industry’s foremost resource for education, guidance, and leadership on purposeful marketing. Host the Beyond Profit Podcast, direct the ANA Brand Purpose: Growth for Good Committee and other related events, and develop a suite of products and services to help purpose-driven brands drive growth and positive societal change.

Boston, Massachusetts, United States

Directed the editorial development and strategic implementation of content marketing programs for a wide variety of client brands, including Continental Airlines, Fidelity Investments, General Motors, Coca-Cola, and Boston Whaler. Managed a 10-person editorial team and a stable of writers, editors, and copy editors. Set goals and quality standards for the team, implemented best practices for internal processes and use of technology, and analyzed market trends. Worked with client editorial advisory boards, supported the firm's new business and sales efforts, and spearheaded publication profitability and financial reporting. Served as chief editor for more than 12 magazines, including launching and redesigning several titles. Launched FuelNet.com, an online resource for owners and managers of growing businesses; the site was named "2008 Publisher of the Year" by the Mequoda Group while its online publication, FuelNet Monthly, won a 2009 editorial excellence award for "Best Instructional Reporting."

Directed all facets of the Communications Department, and served as company spokesperson and chief liaison between marketing and mountain operations. Developed and managed public relations for skiing and mountain biking, and coordinated and wrote all communications to print and broadcast media, local community, employees, and guests. Served as Editor of Sunday River This Week. Managed the company’s Web site, wrote commercial scripts, and directed the Guest Services department.