VP of Marketing for one of Canada's fastest growing cannabis producers.

Marketing, promotions and business development for one of the fastest growing and innovative hospitality groups in Toronto.

From lifestyle and technology trends to the latest in entertainment, we constantly have our ears to the ground and always know what’s next. People look to us for access to the hottest restaurants & nightclubs, the most exclusive events and the latest charitable and philanthropic events. Are you a brand looking to connect with your ideal demographic in memorable ways that will keep people coming back for more? Put our 20 years of event marketing, sales and brand building success to work for you!

(Fortune - from the Roman Fortuna, goddess of good luck & prosperity)4tune is Toronto's top choice in upscale nightlife.We curate upscale, yet fun & accessible lifestyle events for the trendy, affluent, socially engaged demographic. ​We bring all the right people to all the right places. From bars & restaurants to nightclubs, festivals & charity events, we "influence the influencers" and serve as their highly connected, "in the know", event hosts & guides.​With our personal approach to event promotions & marketing, we serve as the “at play” ambassadors to our friends & client's, providing them with a world class VIP experience from start to finish.

Cool venues and cooler events.

Nightlife & Hospitality Company: EFS, 88 Ossington + More coming soon

Developed initial concepts, business & marketing planSuccessfully secured neighbourhoud & business support for project via community development & social responsibility documentsRaised over $250,000.00 in initial sponsorships & seed capitalSold over $300,000 in corporate events first yearOversaw operations, including daily cash flow & bank reconciliationsDrove business via promotions & outreach to clientsInitiated and oversaw weekly promotions, promoters & advertisingSuccessfully resolved all client & customer complaintsSuccessfully overhauled non-profitable business unitsHandled all aspects of hiring / firing and conflict resolution amongst employees

Developed Sponsorship & Sales Materials for 3 major events, including the 2007 CFL Grey Cup in Toronto Raised over $11,000.00 for Doctors Without Borders charity eventSecured over $5000.00 in promotional giveaways with 2 week deadline.

Established important relationships for Last Gang Records' Diamonds 2007 Tour (MSRKRFT, John Digweed) with corporate partners in the US (Microsoft ZUNE, Heineken, Honda, etc. )Project management: Successfully guided the launch, marketing and sales structures for 2 integrated niche social networking sites with national live event components. Successfully pitched Offline & Online campaigns and custom promotions for national sponsors, Coors, Bud Light, Ford, Vonage, Nintendo, etc. Developed policies for integrated offline event production excellenceResponsible for nearly $900,000.00 in media deals: Sympatico / MSN, MTV, CORUS Radio (National), Secured national print deal with KlubLife Magazine, national print partner, bi monthly features: $50,000.00Secured national promotional partnership with BarNet media: 50 Digital bar screens: $75,000.00Secured partnerships with CARAS & CIRPA (National advocacy and promotional groups for independent artists, owners and producers of the Juno's) as promotional partners: $25,000.00Event consultation & experiential marketing development - Doritos "PLAY", Mountain Dew, General Mills (pop tarts)Successfully developed and launched the Edit series of events: A national series of events in 4 major markets. A summer program to reinvigorate the SOBE energy drink brand by connecting it with its roots; hardcore, trendsetters in the electronic dance music market.

Specialized in Integrated sponsorship solutions (Live events, integrated web strategies, media buying & public relations strategies, Customer Relationship Management, Database development)Sponsorship / Ad Sales Consultant: Multicultural Radio CMR 101.3 FM, Me Building Dreams National EZ Fit parties, Honey Jam - National all female talent showcase (Nelly Furtado, Jully Black), Legends Comeback Concert Series @ Yonge-Dundas Square, Caribana Band shell Park village, Metro Toronto International CaravanDeveloped integrated marketing support services - loyalty program development, Channel narrowcasting, direct marketing, etc.

• Raised over $300,000 in sponsorship funds (Heineken, Athletes World, Adidas, FLOW 93.5, Labatt’s, Dexit)• Developed Toronto Sports Weekend – Ontario’s largest College / University “spring break” event• Developed 3Ball (2nd Largest outdoor basketball tournament / Live entertainment event – 25,000+ spectators, 100 teams, 45 performers, 3 days FLOW 93.5 / Adidas)• Developed Sponsorship proposals, oversaw client fulfillment, Brand development• Event conception, management and production• Media Relations and strategy development (MUCH MUSIC, Toronto1, Z103.5)