Ken Custer Email & Phone Number

Chapel Hill, NC, US

Raleigh, North Carolina, US

Raleigh, North Carolina, US

Glen Burnie, MD, US

• Led a team of 13 sales professionals that specify commercial flooring brands to architect and design segment, and commercial flooring contractors.
• Drove specifications and increased lead conversion by managing opportunities in Salesforce.
• Prepared and presented product recommendations, options, and proposals while managing pricing for all opportunities and accounts in the region.
• Improved sales processes and maximized efficiency by developing business plans that included product strategy of multiple brand portfolio.
• Built strategic business relationships and responsible for driving commercial sales by establishing relationships with target end-users and flooring contractors.

Glen Burnie, MD, US

• Managed distribution sales for a ten-state area leading a team of 25 sales representatives and specialists meeting sales projections.
• Increased portfolio and new product footprint.
• Drove specifications and increased lead conversion by managing opportunities in Salesforce.
• Prepared and presented product recommendations, options, and proposals while managing pricing for all opportunities and accounts in the region.
• Improved sales processes and maximized efficiency by developing business plans that included product strategy of multiple brand portfolio.
• Built strategic business relationships and responsible for driving commercial sales by establishing relationships with target end-users and flooring contractors.

Glen Burnie, MD, US

• Drove specifications and increased lead conversion by managing opportunities in Salesforce.
• Prepared and presented product recommendations, options, and proposals while managing pricing for all opportunities and accounts in the region.
• Improved sales processes and maximized efficiency by developing business plans that included product strategy of multiple brand portfolio.
• Built strategic business relationships and responsible for driving commercial sales by establishing relationships with target end-users and flooring contractors.

Glen Burnie, MD, US

• Responsible for annual sales and exceptional market growth in the commercial flooring contractor segment, resulting in $4.5M in first year sales and specifications and acceptance of the 2015 Haines Specialty Award.
• Pursued new business development opportunities with focus on commercial and institutional projects, with emphasis on cultivating architects & designers throughout territory.
• Instrumental in the onboarding as new clients over 50 architects & designers specializing in all aspects of commercial flooring & multifamily/property management segments.

• Custer Floors, Inc. was a locally owned and operated flooring company that serviced the residential and commercial markets.
• Led the establishment of a high-quality flooring products and professional installation services company to residential and commercial clientele throughout South Florida.
• Successfully grew start-up business to achieve $500K+ in revenue, achieving annual profitability goals.
• Managed all aspects involved in successful flooring business, including business acquisition, advertising, finances, job assessment, environmental, customer focus, and labor.

• Design Flooring Distributors was a Florida based full service flooring distributor.
• Developed and implemented innovative marketing and sales strategies for a wholesale distributor of wood flooring and accessories that supplied 1,000+ specialty retailers and produced $17M in sales.
• Propelled sales revenue from $5M to $17M in nine years through effective execution of sales strategy and expansion of both sales teams and territories resulting in annual growth of 15%-20% per year.
• Expanded customer base 300% by cultivating relationships with large and small floor covering retailers; fostered open communication and commitment to meeting goals for sales and inventory levels.
• Conducted new-product training events and educational programs for the sales team and analyzed vendor/client relations, customer service, pricing, promotions, purchasing, and market segmentation.
• Played a key role in the company garnering a Distributor of the Year Award for two product lines.

Executive Masters Of Business Administration

Bs, Business Administration