• Led a team of 13 sales professionals that specify commercial flooring brands to architect and design segment, and commercial flooring contractors.• Drove specifications and increased lead conversion by managing opportunities in Salesforce.• Prepared and presented product recommendations, options, and proposals while managing pricing for all opportunities and accounts in the region.• Improved sales processes and maximized efficiency by developing business plans that included product strategy of multiple brand portfolio.• Built strategic business relationships and responsible for driving commercial sales by establishing relationships with target end-users and flooring contractors.

• Managed distribution sales for a ten-state area leading a team of 25 sales representatives and specialists meeting sales projections. • Increased portfolio and new product footprint.• Drove specifications and increased lead conversion by managing opportunities in Salesforce.• Prepared and presented product recommendations, options, and proposals while managing pricing for all opportunities and accounts in the region.• Improved sales processes and maximized efficiency by developing business plans that included product strategy of multiple brand portfolio.• Built strategic business relationships and responsible for driving commercial sales by establishing relationships with target end-users and flooring contractors.

• Drove specifications and increased lead conversion by managing opportunities in Salesforce.• Prepared and presented product recommendations, options, and proposals while managing pricing for all opportunities and accounts in the region.• Improved sales processes and maximized efficiency by developing business plans that included product strategy of multiple brand portfolio.• Built strategic business relationships and responsible for driving commercial sales by establishing relationships with target end-users and flooring contractors.

• Responsible for annual sales and exceptional market growth in the commercial flooring contractor segment, resulting in $4.5M in first year sales and specifications and acceptance of the 2015 Haines Specialty Award.• Pursued new business development opportunities with focus on commercial and institutional projects, with emphasis on cultivating architects & designers throughout territory.• Instrumental in the onboarding as new clients over 50 architects & designers specializing in all aspects of commercial flooring & multifamily/property management segments.

Custer Floors, Inc. was a locally owned and operated flooring company that serviced the residential and commercial markets.• Led the establishment of a high-quality flooring products and professional installation services company to residential and commercial clientele throughout South Florida.• Successfully grew start-up business to achieve $500K+ in revenue, achieving annual profitability goals.• Managed all aspects involved in successful flooring business, including business acquisition, advertising, finances, job assessment, environmental, customer focus, and labor.

Design Flooring Distributors was a Florida based full service flooring distributor. • Developed and implemented innovative marketing and sales strategies for a wholesale distributor of wood flooring and accessories that supplied 1,000+ specialty retailers and produced $17M in sales.• Propelled sales revenue from $5M to $17M in nine years through effective execution of sales strategy and expansion of both sales teams and territories resulting in annual growth of 15%-20% per year.• Expanded customer base 300% by cultivating relationships with large and small floor covering retailers; fostered open communication and commitment to meeting goals for sales and inventory levels.• Conducted new-product training events and educational programs for the sales team and analyzed vendor/client relations, customer service, pricing, promotions, purchasing, and market segmentation.• Played a key role in the company garnering a Distributor of the Year Award for two product lines.