Kendal Hogan Email & Phone Number

Bellingham, Washington, United States

New York, New York, United States

Salt Lake City, Utah, United States

As the Customer Experience Manager, my goal was to shape our client's journey with our company from beginning to end. Once a customer starts to research how to build their van, we want to be there every step of the way. For some customers, a weekend camper is just enough -- while others may look for a more permanent home away from home. - Managed marketing and sales team- Managed and expanded website and other online materials, including social media, Youtube, influencers/affiliates, and marketing partnerships- Developed sales and company strategy to strengthen the brand in an emerging market- Established company channels for customers to contact company and vice versa- Utilized and created a CMS workflow to improve customer relations and expand sales opportunities- Worked with creative partners to develop videos, infographics, copywriting, and marketing media to expand Off Highway Van's brand recognition- Launched several products that have become staples to the OHV brand- Aggregated marketing data to measure and expand KPI metrics.- Website traffic and overall engagement grew more than 4 times during my time at OHV. Sales grew more than 50%.

Flagstaff, Arizona Area

- Account Management for 100+ client's websites and digital presence- Translate client's website expectations to achieve focused kpi-measured results- Liaison between client and technical supporting staff- Rely on local SEO best practices, including onsite and offsite work- Main point of contact for department-wide clients- B2B interactions- Reporting on leads, keyword rankings, Google Analytics, and Google My Business insights- Training and growing account management team to accommodate growing business- Develop digital brand strategies to represent clients' businesses in public events and advertising- Assess KPI metrics to improve and maintain online and digital presence for clients' brands- Aggregate and shape data to present to stakeholders- Prescribe monthly content strategy plans for each client- Regularly using G-Suite, Zoho, and SmartSheets

Flagstaff, Arizona

- Onboarding and setting expectations for new clients- Managed the full content cycle for 60+ clients totaling orders of ~500 pages per month- Heavily involved in the editing, writing, ordering, and publishing onsite content- Responsible for maintaining b2b account management department-wide- Managed 60+ locations Google My Business listings- Made use of local SEO best practices to improve lead generation for home service companies- Created marketing content to improve website activity- Moz, Google Analytics, G-Suite

Flagstaff

- Create and design compelling visual displays in correspondence with co-op wide retail elements- Demonstrate the relationship between visual design and retail sales growth through detailed financial tracking- Developed training and team events to educate staff on new products and sales techniques- Developed location's floorset and visual retail design- Cultivate local REI culture and brand recognition

Flagstaff, Arizona Area

- managed organization's Wordpress based website- developed company-wide onsite and offsite content published in print and online- wrote articles and marketing copy - wrote and planned grant cycles for the Olivia White Hospice Home- created financial reports on grant cycles success rate- organized advertising campaigns for local charity events that funded the organizations nonprofit- negotiated advertising contracts with vendors to support the organizations campaigns- provided local SEO best practices to promote the organizations services-develop brand strategy for PR events and marketing materials

Master'S Of Rhetoric, Writing, And Digital Media Studies, Professional Writing

Activities and Societies: Graduate English Organization, Thin Air Literary Magazine, Northern Arizona University Climbing Club

English, Applied Linguistics

Activities and Societies: Dean's List (awarded each semester) Distinguished Senior