Kendall Buzzelli Email & Phone Number

Chicago, Il, Us

New York, Ny, Us

Manages over $15M in quarterly ad spend across 10 accounts including major brands such as WICKED, Roundabout Theatre Company, and Magic Mike. Works with clients directly to develop annual strategic focal points.Manages a team of three direct report team members which encompasses hiring, onboarding, and performance assessment. Partner with each team member to develop an individualized career pathing plan that leverages their unique strengths and interests to help them achieve their career goalsEstablishes role responsibilities for new positions to service workflow demands of the team.Performs Media Planner day-to-day duties as listed below.

New York, Ny, Us

Developed digital strategy for full funnel media activations across paid social, programmatic, video, SEM, digital audio, and OTT channels.Analyzed media performance in weekly reporting to communicate success of media spend and recommended optimizations against established KPIs.Managed media buying and trafficking team to ensure all campaigns launched on time against the correct targeting parameters.Communicated with clients in day-to-day and formal presentation formats to provide insights and strategic recommendations to further improve performance of media campaigns.Collaborated internally with client services, project management, and media buying teams to develop media assets that follow digital best practices and achieve strategic goals. Collaborated externally with key media partners to stay abreast with the latest industry trends and vendor capabilities.

New York, Ny, Us

Employed expert knowledge of digital media platforms in hands-on-keyboard processes including Google Ads, Campaign Manager 360, Display & Video 360, Meta Ads Manager, and more.Gathered insights on campaign performance through use of Google Analytics, data visualization tools, and in-platform reporting to provide provide weekly campaign optimizations based to improve efficiency and performance against KPI goals. Executed weekly pacing on assigned clients to ensure spend delivery.

New York, Ny, Us

Built campaigns, trafficked creative assets, and created third party tags for all self-managed display, video, audio and paid social campaigns..Used Google Tag Manager to set up site-wide tagging and troubleshoot any tracking issues.Pulled weekly reports and organized data to analyze targeting effectiveness.Troubleshot any serving and delivery issues that arose through- out the duration of all campaigns.Managed vendor and partner relationships from insertion order processing to campaign completion.Collaborated interdepartmentally to communicate asset specifications and platform best practices.

East Lansing, Michigan, Us

Assisted in the development the media plans for touring productions of Fun Home and An American in Paris, working with local TV, radio, print, digital, and outdoor media representatives.Specialized in email marketing for niche audiences to all performing arts shows.Served as social media coordinator and event planning assistant for NextGen@Wharton, Wharton Center’s group for young professionals.Served as head writer for Wharton Center’s blog giving it new life by incorporating trendy writing styles and visual content to increase the number of views by 53% in a two month period.Planned promotional events and partnerships with local music stores, groups, and venues to help further speak to niche target audiences for the performing arts shows.

New York, Ny, Us

Served as the digital media planner on collaborative intern projects for Roundabout Theater Company and Broadway’s Charlie and the Chocolate Factory.Used digital media platforms daily including Google Display Network, Facebook Business Manager, and DoubleClick Campaign Manager.Became Google AdWords Certified (AdWords Fundamentals and Display Advertising).Pulled weekly reports to analyze effectiveness of audience targeting and pacing of media spend.Processed insertion orders for site direct buys.Began framework to test the strengths and weaknesses between Snapchat and Instagram Story advertising capabilities with three different Broadway shows.

Spent six weeks in Rome, Italy studying at the American University of Rome.Focused on advertising and PR in international contexts.Attended the Cannes Lions International Festival of Creativity to attend conferences and network with top professionals in the advertising industry.

Livonia, Mi, Us

- Answered phone calls from customers from all over Southeast Michigan and responded to the best of my ability regarding questions to the customer's insurance policy- Worked with highly sensitive, private information- Took payments via credit card, cash, and electronic check- Used various computer systems such as Microsoft Word, MicrosoftOutlook, AAA IPM insurance systems, etc.- Attended to the needs of the licensed insurance agents of the office

Troy, Mi, Us

- Wrote articles for Hour Media's Custom Publishing division- Conducted editorial interviews- Assisted directors at fashion photoshoots- Fact checked articles before going to publication

Us

Served hundreds of customers handmade submarinesandwiches while also making sure the store was clean andinviting for customers.- Dealt with large sums of money.- Provided excellent customer service and attended to everycustomer's need.- Managed time well during the eleventh grade with a job,schoolwork, and many extracurricular activities.

Bachelor’S Degree, Advertising And Public Relations

Study Abroad, Public Relations, Advertising, And Applied Communication

High School