In meiner Funktion als Marketingmanagerin bei Reas Energie bringe ich eine neue Marke und ein erweitertes Produktportfolio an Lösungen für erneuerbare Energien auf den Markt. In den ersten Monaten habe ich:- Interviews mit Kunden und Teammitgliedern geführt- die Wettbewerbslandschaft analysiert, um die Positionierung zu bestimmen- Kunden-Personas erstellt- Leitung des Teams bei der Optimierung von Prozessen im Hinblick auf die Ergebnisse der Personas- Workshops organisiert, um die Vision und die Werte des Teams zu fördern- ein Logo, einen Styleguide und eine Markenpersönlichkeit entwickelt, die durch den Input des Teams geprägt sind- Zusammenarbeit mit UX-Designern bei der Erstellung von Inhalten für die Website von Reas Energie

I partner with businesses to uncover what makes their brand unique and refine marketing, content strategy, and communications efforts to tell that story vividly. This includes:- Developing an inspiring mission, vision, and brand- Identifying concrete, measurable marketing goals- Creating a cohesive web presence- Writing content with credibility & character (UX Writing)- Leveraging social media for the maximum impact on business goals &- Creating authentic, lovable content to share your brand's messageI work independently or cooperatively with teams to research, design, and implement a customer-focused marketing and content strategy. I'd love to help your brand get the most out of every digital word.

Since 2019, I have supported Tållbeard with marketing strategy, content strategy, social media strategy, content writing, and brand development. By identifying marketing goals early on and tracking success toward those goals over time, I advanced the company's visibility to prospective clients and new talent and refined the business's online presence. I founded Tållbeard's company blog and Medium publication, maintained social media marketing efforts, performed SEO audits, and reported them to the team, helped to launch the Case Study portion of the website, advised translation and web content improvements, and guided brand development efforts after a rebranding.

As a filmmaker at Life In Postcards, I represented half of a film production team focused on travel and environmental films. My responsibilities included camera work, storyboarding, shot composition, communications, conducting interviews, and co-editing. As nature lovers, we truly poured our hearts into these projects with the hope that we could convey the sense of awe and responsibility that we feel exploring the untouched parts of our world.Honors:Screened by Scotland Adapts at the COP26 Climate Conference in Glasgow, Scotland

APPETITA, Your Virtual Waiter serves the Swiss and German Gastronomy/Hospitality market. As a Content and Marketing Strategist, I infused energy and voice into all of APPETITA's brand communications and supported business development. Was one of the first three members of the APPETITA team. As an APPETITA team member, I also participated in the final months of the F10 in Zurich, Switzerland, and helped to produce our Demo Day event for investors.https://www.linkedin.com/company/f10-incubator-&-accelerator/APPETITA:Winner of the 2017 SIX HackathonGraduate of the F10 Accelerator (December, 2017)

I partnered with Kendra Bryant, the talented Bay-Area jewelry designer behind the brand Kendra Renee Jewelry to enhance her sales outreach, marketing, and communications efforts. I supported social media strategy and implementation, wholesale account research and outreach, press release writing and media outreach as well as brand blog strategy and writing.

I served as Marketing Manager and later Gallery Manager at Adam Neeley Fine Art Jewelry, a gallery representing fine jewelry collections by several independent designers. I collaborated with owner Adam Neeley to curate the gallery collection and lead marketing efforts for both of our California galleries. I developed a communication strategy, created high-quality content to support strategic goals, monitored SEO, wrote press releases, and managed social media marketing. In addition, I shared in customer outreach, sales, and managerial responsibilities. Other skills refined on the job included website development, overseeing the CMS (WordPress), photography editing, advertisement design, and event planning and production.