I am a marketing professional with over 15+ years experience developing go-to-market strategies and integrated campaigns within financial services, healthcare, CPG, and sports industries. I earned my chops working at advertising and marketing agencies where I learned the value of defining target audiences, insights, and customer journeys to build an end-to-end product strategy. Agency-life taught me how to multi-task, prioritize, collaborate and lead. It’s where my passion and curiosity grew. I love marketing. I love the grind. The thought and detail it takes to deliver an impactful campaign and launch. I love the intersection of strategy and execution - when it all comes to life. I am now client-side where I continue to flex my product marketing skills. Experience includes positioning, segmentation, customer acquisition, lifecycle marketing and user personas.I have an ability to lead and guide cross functional teams in development of strategic campaigns and identify areas of optimizations through data analysis. On brand-initiatives that strive to enhance customer engagement and business growth is what makes me tick.Additional skills: Problem Solving and Critical Thinking, Leadership, Managing Budgets, Forecasting, Project Management, Coordination, Public Speaking, Vendor Management, Launch Readiness, Event Marketing, Analytics and Metrics, Brand Storytelling, Competitive Intelligence
Listed skills include Advertising, Integrated Marketing, Marketing Communications, Marketing Strategy, and 18 others.
