Ken Debaene Email & Phone Number

Long Branch, Nj, Us

United States

Aliso Viejo, Ca

Member of the management team reporting to the CEO while responsible for sales go-to-market strategy and achievement of top line sales and EBITDA. Achieved topline sales target expectations despite operational headwinds.

Member of the management team reporting to the CEO while responsible for sales go-to-market strategy and achievement of top line sales and EBITDA. Four year CAGR for topline sales and EBITDA was 10% and 31.6%, respectively. Worked closely with CEO and board, presenting at each quarterly board meeting, delivering special projects and developing due diligence materials for three separate pitch cycles. Tripled year on year Amazon sales. Secured additional resources to establish eCommerce Team for additional sales growth.

Led start-up efforts to launch an OTC product education website for nurse practitioners and CPG companies. Partnered with large global CPG client to leverage platform for promotional support in DRUG channel.

Established new professional sales and marketing center of excellence serving four different J&J operating companies. Led customer strategy development for retail pharmacy, health care professional and managed care channels. Created best in class professional and managed care Rx to OTC switch strategy and platform for Zyrtec Allergy launch. Opened new channel in partnership with Medco to sell OTC products to Rx mail order customers. Developed new dental channel sales and marketing model that delivered 20% sales growth.

Transformed department strategy, established new sales and customer marketing planning processes, created sales effectiveness and training plan, implemented performance standards accelerating team results over 4 year period. Responsible for customer strategy development and execution in health care professional and managed care channels supporting Oral Care, Upper Respiratory, Skin Care, Digestive Health and Smoking Cessation products Managed divisions first RX product to 12% growth.

Establish new cross-functional retail business teams at assigned accounts, lead four Customer Team Directors and team of 36 members to deliver annual sales and share objectives. Built executive level customer partnerships at Kroger, Rite Aid, Kmart, and Ahold. Grew sales 6.5% annually, from $265 million to $300 million.

Led and elevated the performance of the cross-functional corporate business team responsible for sales volume across the consumer health, shaving and confection business at Kmart.

Transformed the culture and sales performance in the Southwest Region for Consumer Health Products Division, earning Region of the Year award.

Led sales strategy and promotion budget for Consumer Products divisions wuth sales over $1 billion.