Kendra Clark Email & Phone Number

As a Manager, Marketing at Western Growers I am responsible for spearheading the Company’s development, implementation, and performance assessment of all strategic marketing. This includes, but is not limited to:• Establishing strategic goals by gathering pertinent business, financial, service, and operationsinformation.• Developing and executing marketing strategies with an interdisciplinary team of marketers.• Conducting market research and analyzing past efforts to present informed plans for building newrelationships, increasing customer engagement, and maximizing sales opportunities.• Managing staff in the operations team to ensure the delivery of meaningful, relevant, well-constructed, and error-free work that meets established deadlines and supports department, company, stakeholder objectives, and priorities.• Developing, managing, and leading a team of self-accountable professionals.• Developing a culture of authentic, personal accountability by modeling the behavior that defines it.

As a Marketing Account Executive I was responsible for working with the marketing team to implement the strategic marketing plans for Western Growers Family of Companies. This included responsibilities such as: • Serve as the lead point of contact for all assigned internal client marketing matters.• Evaluate creative work and provide feedback for revisions as needed and within brand and project strategy standards while balancing agreed upon scope of work.• Support the development of strategy to maintain consistency in messaging and collateral across all marketing activities.• Work with the Director, Marketing, to assist in the development of marketing strategies based on the needs of the departments.

As a Senior Marketing Coordinator I was responsible for serving as the lead point of contact for all assigned internal client marketing matters for Western Growers Family of Companies. This included responsibilities such as:• Developing an understanding of assigned internal clients' business model and their target audience.• Writing creative and project briefs along with conference reports • Working with clients to establish and document S.M.A.R.T. goals.• Working efficiently to meet established deadlines that allow adequate time for supervisor and internal client to review and provide feedback.

Orange County, California Area

As a Marketing Coordinator at Opus Bank, I took on many roles. From timely coordinating the shipments of trade show go-kits for a multitude events, to managing our multi-million dollar budget with exquisite detail, to the creation and implementation of multiple successful social media and email drip campaigns, to comprehensively reporting our marketing efforts, I wore many hats. Specifically during my time at Opus Bank:• A radio campaign I helped conceptualize and execute produced a 20% lift on the website• Piper Jaffray ranked Opus Bank in the top 5 Western Banks based upon their engagement in Social Media and Web Traffic• I managed scheduling, creating, and routing of both print and digital ads to multiple publications

When I started at CleanCut Technologies, the Marketing team had two people, the Marketing Director and myself. Because of this, I was given a tremendous amount of responsibility. WhileI primarily focused on content creation for social media (along with its respective data analytics and reporting), I also managed multiple email drip campaigns, provided trade-show support, and utilized my knowledge of graphic design and Adobe Creative Suite. Specifically during my time at CleanCut:• There was a 95% increase in overall social media engagement• I spearheaded a social media campaign that increased their followers by 40%• The drip campaigns I nurtured successfully captured new clients and led to multiple sales