Kendra Hanson Email & Phone Number

Milton, On, Ca

Team management to develop marketing plans and to support business objectivesEnsure on-time delivery of effective marketing programs with a strong focus on highly effective lead generationDeveloped innovative marketing tool to measure MROI and evaluate campaign performance Co-ordinate B2B demand generation through campaign managementAnalysis and management of financial budgets for marketing campaignsPlan with other departments to improve lead generating marketing materials Oversee PR agency relationship to drive tactics and follow up media inquiriesTradeshow/event planning and organization including management and development of required communication elementsCollaborate with web team to drive success of SEO, SEM and other online marketing analyticsSuccessfully increased website traffic over 75% within a ten month timeframe Effectively improved unique visitors to the website by 66% resulting in a first time accomplishment for the company with over 10,000 unique visitors in a monthEnforce business branding guidelines throughout the companyCommunicate evaluation of marketing program results to senior management

Build, sell and execute large scale Retail, Commercial and OEM marketing programs. Work with Asia Global Sourcing Group to develop product packaging and promotional bundles.Develop Go-to-Market strategy for new product introductions.Liaise with third party companies to design and develop cost effective merchandising displays.Coordinate and execute promotions with Sales and Logistics. Manage and over see all marketing materials and deliverables for PR, channel development, sales and media campaigns.Manage external media agency, including PR and media efforts. Carry out television interviews reviewing products during launch timeframes.Build print and web advertising campaigns, sales promotions and incentives to drive sales.Collaborate with US counterparts to manage Canadian website Correspond with licensee’s for product approval and promotion execution.Developed and manage system to measure ROMI for executive review and planning purpose.

Marketing

Legal Assistant, Law