Kendra Dennis Email & Phone Number

Miami, Florida, Us

London, Gb

Franklin, Ma, Us

Led the team responsible for Demand Marketing, Digital Strategy, SEO/SEM and Account Based Marketing (ABM). Developed programs to identify and engage key buyer personas in target accounts. Collaborated with Business Development to provide 1:1 ABM support to accelerate opportunities through the sales cycle. Tracked and analyzed opportunity progression, attribution and program performance to optimize conversions and ROI.Optimized martech stack for ABM by implementing Salesforce integrated intent and engagement-focused marketing tools including Hubspot, Demandbase, Outreach, Vidyard, Sendoso and Bombora.About InteractionsInteractions develops award-winning Enterprise Conversational AI solutions used by Fortune 100 companies to improve customer experience.

Mapped and executed integrated marketing strategies for B2B enterprise and healthcare technology clients with a focus on go-to-market planning and demand generation. Generated dynamic programs for multiple clients, leveraging marketing automation in Marketo, Hubspot, and Pardot platforms.Developed multi-touch prospecting initiatives for Business Development teams, developed nurture email campaigns and workflows for inbound leads.Created targeted messaging and developed buyer personas to support the launch Account-Based Marketing strategies. Delivered sales enablement tools for multiple stages within the buyers’ journey.Established KPI standards and metrics reporting to measure client program performance. Provided tracking and analysis to maximize program effectiveness.

Waltham, Ma, Us

Senior-level marketing manager responsible for strategizing, developing and owning UpToDate go-to-market and demand generation plans to support NAM and LATAM hospital, health system and non-provider segments. Spearheaded field and demand program marketing initiatives including all events, e-mail marketing, webinars, industry trade shows, virtual conferences, and hosted executive seminars. Utilized Marketo to automate programs and collaborated with Marketing Operations to measure and analyze program effectiveness via Salesforce.About UpToDateUpToDate, a part of Wolters Kluwer Health, is the premier SaaS clinical decision support resource for hospitals and health systems around the globe.

Newton, Ma, Us

Developed strategic plans and managed all marketing initiatives for VideoLink including go-to-market plans, sales enablement, demand generation, and website development.About VideoLinkVideolink is a strategic video production company primarily serving global news media as well as academic, healthcare and financial institutions.

Boston, Ma, Us

Created and executed strategic marketing plans with programs targeted to large medical device and life science enterprise organizations. Supported new business development, marketing communications and lead generation programs.About enLabel Global ServicesenLabel specializes in enterprise compliance software solutions (SaaS) designed to manage complex FDA packaging and labeling requirements for medical device manufacturers.

Owned the development and execution of marketing plans for all Mosquito Magnet line of traps and accessories. Tracked and analyzed response to advertising programs, retailer POS reporting and market research (focus groups). Managed team of direct reports responsible for marketing communications, product marketing, website development and advertising programs.About American BiophysicsAmerican Biophysics was the Inc. 500 #1 fastest growing company in 2003. AmBio specialized in entomological research and the development of mosquito abatement technology, including the Mosquito Magnet®.