Kendra Newton Email & Phone Number

New York, NY, US

Pittsburgh, Pennsylvania, US

• First and sole marketing and communications hire for Gumband, an award-winning SaaS product and marketing platform for experiential spaces. Clients include Google, TikTok, LinkedIn, Stripe, Meta, Equinox, Nike, and the.
• Reports directly to the Co-founder/CEO, and creates marketing strategies, implements initiatives, secures media coverage, books speaking engagements, and coordinates award submissions.
• Outreach efforts have resulted in Gumband being featured in Forbes, included on Fast Company’s Next Big Things in Tech list and SXSW entrepreneurship panel, and selected for NRF’s 2025 Innovator Showcase.
• Distributes internal and external communications via company website, social media channels and newsletters, and facilitates cross-promotional support with parent companies Deeplocal and WPP.
• Led and implemented a rebrand with revised brand messaging for a new target audience that’s been applied across sales and marketing materials.
• Works cross-functionally with all department heads (product, engineering, design, finance and more).

• Has 50K+ followers and produces video and content creation centered around work tips, scripts and humor to help corporate professionals advance and thrive in their careers. Public Speaker on Marketing, Publishing.
• Salary Negotiation Tips (746,500 views)
• Salary Negotiation Scenarios (490,000 views)
• Learning Industry Terminology (381,400 views)

San Francisco, CA, US

• Cent is an ad-free web3 startup, servicing free NFT-publishing and audience management tools. Hired as Employee #9 to define and craft the company’s brand voice, lead creator recruitment, head social media and content.
• Grew social media accounts by 1,750% since April 2022. Created a monthly content calendar featuring product updates and highlighting creator accounts, and analyzed traffic and engagement.
• Organically amassed 60K registrations in one week for a product launch. Also onboarded 11K users for an invite-only tool, with a 25% retention rate, generating 800K+ NFTs minted and collected on the blockchain.
• Defined and executed marketing strategies for a Summer 2022 rebrand, pivoting from a crypto/NFT audience to focus on the creator economy, with a new identity, voice, and website.
• Works cross-functionally with all department heads (product, engineering, design, finance and more).
• Reports to the CEO and Chief Strategy Officer, and currently manages all marketing strategies, initiatives and communications as the company’s sole marketer. In 2020 Cent launched Valuables, a marketplace where Twitter.

New York, New York, US

• The second-largest consumer book publisher in the world. First Black Marketing Director for Dey Street Books, publishing 40+ books a year. Oversaw 400+ campaigns. Promoted 3 times in 6 years. Created digital marketing.
• Managed and balanced a $4 million P&L budget across six imprints, monitoring expenses, allocating resources and approving projects.
• Ensured communications and messaging were consistent across external and internal channels, for corporate, retail, wholesale and social media channels.
• Wrote and distributed marketing materials, including book proposal decks and sales sheets, for retailer promotions, finished book mailings, brand partnerships and influencer outreach.
• Generated 1 billion social media impressions by securing celebrity and influencer promotions.
• Marketing lead for Dave Grohl’s #1 bestselling memoir, which sold more than 62,000 copies in Week One, with more pre-orders than any of its on-sale competitors.

New York, New York, US

• HarperCollins Publishers is the second-largest consumer book publisher in the world.
• First Black Marketing Director for Dey Street Books imprint, specializing in books by celebrities and high-profile authors and thought-leaders as well as areas including entertainment, pop culture, music, television.
• Secured and facilitated a 30,000 copy bulk buy for Carrie Underwood’s bestselling lifestyle guide.
• Generated $150K in sales in 7 days, with 6K+ sales in one hour, for a book announcement and tiered pre-order incentive offer that included a guaranteed inclusion in the acknowledgements.
• Amassed 12M views (and counting) on a GIPHY brand channel, boosting social media awareness and engagement for Face It by Debbie Harry.
• Wrote scripts and copy, oversaw design and negotiated budgets for print, digital, radio and podcast ads.

New York, New York, US

• Secured and facilitated a $20,000 book tour sponsorship with New York & Company.
• Bartered partnership agreements with additional brands, including L’Oreal, Under Armour, Uber, Kohl's, and Lane Bryant.
• Conceptualized and oversaw production of book trailers that ran in Target stores and on retailer websites.

New York, New York, US

• Orchestrated and oversaw interactive website build that became an in-house template for campaigns.
• Presented campaigns at weekly, company-wide meetings attended by the President, VPs and Publishers.
• Coordinated, negotiated and purchased promotional tote bags, tee-shirts, mugs, bookmarks, embossed notebooks and more.

• I launched a boutique lifestyle public relations & consulting agency, writing press releases, executing media strategies and consulting for a client roster that included personalities, online coaches, entrepreneurs.
• Amassed 500M+ impressions for my clients in 2.5 years as a solo entrepreneur and freelancer.
• Cultivated and maintained relationships with business press and consumer media.Identified, vetted and proactively secured press interviews and speaking opportunities for clients to successfully position them as thought.
• Client roster included Ms. New York America 2012 / Helen Troncoso, actress Jena Sims, Erica Diamond / Women on the Fence, Natalie McNeil / She Takes on the World, Marni Battista / Dating with Dignity, FairStreet.com.
• Freelance for Rodale Publishing, Cari Sommer Media (tech/digital accounts), Lumete and MIX Bikini.
• Secured press with such outlets as Cosmopolitan.com, Glamour.com, Access Hollywood, Extra!, E! News, Washington Post, Us Weekly, CNN.com, USA Today, MSN, Forbes, The Huffington Post, NBCNews.com.

New York, New York, US

• AN AWARD-WINNING AGENCY THAT BUILDS BRANDS AND IDENTIFIES NEWSWORTHY WAYS FOR ITS CLIENTS TO EXCEED THEIR GOALS. Client roster includes Heidi Klum, Jennifer Lopez, Lindsey Vonn, and Kim Kardashian's KKW Beauty.
• Spearheaded Victoria’s Secret media relations at 16th annual fashion show, which drew 10.3M viewers.
• Coordinated press and monitored interviews at Victoria’s Secret in-store events, in addition to escorting/monitoring VS Models at segments, such as Fox & Friends and Good Day NY.
• Handled red carpet press at additional events, including The Ace Awards, Heidi Klum’s Halloween Party and the Worldwide Orphans Foundation.

New York, New York, US

• Handled consumer/trade PR for several imprints, such as Avon, Harper Paperbacks, and It Books.
• Secured press in numerous outlets, including Today Show, Good Morning America, People Magazine, Cosmopolitan, Redbook, New York Post and Page Six, The New Yorker, The New York Times, USA Today, OK! Weekly, NPR.
• Created galley letters, press materials and media lists for national and local media outreach.

New York, New York, US

Our mission is to inspire and organize teens to provide ongoing complimentary beauty makeovers and companionship to women living in senior homes.Advisory Board members provide advice, empowerment, and financial resources.

• BAUER PUBLISHING IS THE #1 SELLER OF MAGAZINES AT RETAIL IN THE COUNTRY.Their titles connect with a nationwide audience of readers across several diverse editorial segments: celebrity/entertainment (In Touch.
• Coordinated press for Life & Style Weekly and www.LifeandStyleMag.com, Woman’s World and First.
• Secured segments on E! News, WPIX Morning News and Good Day LA and on Web sites, such as PerezHilton.com, JustJared.com, USAToday.com and RadarOnline.com.
• Wrote talking points and coordinated product, fittings and day-of logistics for fashion segments.

New York, NY, US

• Hearst Magazines is one of the world's largest publishers of monthly magazines, with 25 U.S. titles and close to 300 international editions. Hearst Magazines also publishes 19 magazines in the United Kingdom through.
• Handled trade/consumer press for several titles, including Seventeen, Popular Mechanics, SmartMoney, Marie Claire, Good Housekeeping, REDBOOK, House Beautiful and their respective websites.
• Secured regular mentions and editor appearances in such outlets as USA Today, The Early Show, MSNBC, CNN, Fox & Friends, People.com, UsMagazine.com, NPR and WTOP Radio.
• Updated content, bios and images on Hearst.com and distributed company-wide, internal releases.
• Originally hired as a PR Coordinator in October 2006.

New York, NY 1, US

• PR & DIGITAL MARKETING AGENCY IN NYC
• Contributed to hair, skin care and wellness accounts (Pantene, Cetaphil, Jenny Craig) by writing and editing press materials, compiling competitive research, maintaining expense reports, creating press kits and media.
• Created and utilized media contacts and achieved localized newspaper placements.
• Performed administrative tasks such as booking hotel reservations, travel arrangements and car service for team members and clients.

M.S., Magazine Publishing

B.A., Journalism