Ken Foster Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Lead the digital marketing function and develop digital platform strategies that achieve client acquisition and brand building objectives. Develops a differentiated sustainable online presence for Stout, by leveraging the firm’s core strengths. Responsibilities include public web site marketing and content management, multilingual website management, search engine marketing, email, lead generation, search engine optimization, social media. Manages strategic partnerships to execute digital strategy and roadmap. Works with other members of the marketing team and business stakeholders to develop effective online messaging to external audiences (prospects, clients, new recruits). Drive improvements for all marketing technology platforms including CMS, CRM, Marketing Automation and analytics.

Charlotte, North Carolina Area

Management of external-facing web properties to increase the firm's presence in the market and create an engaging website environment to improve business results. Manage digital media team of content managers, user experience, web analytics, developers and system engineers. R&D for new solutions and services. Strategy and overall management for the functionality, user experience and integrity for RSMUS.com. Product selection, implementation and overall responsibility for Adobe Marketing Cloud (including AEM, Analytics, Target, Search & Promote and Tag Management) platform for RSMUS.com, including integrations with other marketing technologies. Provide extensive analysis and insights on performance of digital marketing initiatives through web analytics. Work closely with vendors such as digital agencies, technology solution providers, media buying, search engine marketing and product consultants. Enterprise mobile product management including strategy and app development. Successfully managed the development and deployment of the RSM Classic (PGA TOUR Tournament) mobile app for phone and tablet.

Charlotte, North Carolina Area

As Marketing Communications Manager in Corporate Communications, for a diversified energy company with natural gas and electric businesses, I worked with business and technical teams to develop online strategies for duke-energy.com. Develop online strategy for large business customers of My Duke Energy and duke-energy.com Web sites. Prepare and analyze web statistics to understand customer behavior and develop strategies. Manage projects to conduct usability testing on My Duke Energy Web site. Project manager for customer-facing Web sites and applications for Duke-Energy.com. Project manager for successful integration of large corporate Web sites of merging companies. Project Manager for economic development Web site, a GIS-based Web application providing comprehensive information about industrial properties, communities, workforce and infrastructure to generate leads and attract businesses to the region. Project Manager and Creative Lead for successful enterprise campaign for Web, collateral, events and merchandise to raise awareness and educate employees, customers and media of company history. Project Manager and Lead Visual Designer for award-winning Web site for Investor community on corporate Web site and online annual report.

Charlotte, North Carolina Area

Serve as the creative visual design expert on Lante projects, overseeing the work of design staff and project teams to ensure the development of engaging and functionally effective visual systems for user-centered, strategic e-commerce business solutions for Lante clients. Participate in client engagements and project meetings and communicate relevant issues to the creative designer, experience manager, and other members of the project team. Lead sections of project development related to visual design, information architecture, content development, usability and front-end development. Develop and create an exciting, user-friendly visual design that meets brand objectives and fulfills functional specifications. Develop design concepts, wireframes, sitemaps, taxonomy and prototypes.

Greater Atlanta Area

• Visual design, web development, and maintenance for external corporate Web site, intranet and extranet.• Interface design for Web applications.• Design feature graphics, multimedia and banner ads for various Web sites.• Design and develop special promotional/marketing Web sites.• Authoring, animation, graphics and interface design for interactive multimedia sales presentations.• Develop interactive multimedia presentations and kiosks for tradeshows.• Ensure consistent visual branding for projects across multiple mediums (Web, CD, print, presentations and video).

Charlotte, North Carolina Area

• Manage the day-to-day project requirements.• Design and produce marketing collateral for print and audio visual.• Newsletter layout, design and electronic prepress using Macintosh computer.• Electronic illustration and computer-based presentations.

Charlotte, North Carolina Area

• Retail advertising layout and design for print.• Product label design.• In-store signage

Project Management Professional, Project Management

Activities and Societies: PMI Metrolina Chapter

Bachelor Of Fine Arts, Graphic Design