Ken Fowler Email & Phone Number

181 University Avenue, Toronto

Toronto

It’s simple - Lucros Partners/ Shopper Intellegence Canada provides Category Management and Shopper Insights On DemandSince 2008 Lucros Partners has successfully worked with all types and sizes of CPG firms, retailers and loyalty card companies in Canada helping with 4P analytics – Product, Placement, Price, and Promotions. Temporary project support or longer term Category Management contributions in-house, reporting, department restructuring, training, process implementation, joint… Show more It’s simple - Lucros Partners/ Shopper Intellegence Canada provides Category Management and Shopper Insights On DemandSince 2008 Lucros Partners has successfully worked with all types and sizes of CPG firms, retailers and loyalty card companies in Canada helping with 4P analytics – Product, Placement, Price, and Promotions. Temporary project support or longer term Category Management contributions in-house, reporting, department restructuring, training, process implementation, joint business planning, Trade Marketing, top to top meetings are just some of the services that Lucros Partners has developed.Lucros Partners offers a wealth of experience on Customer Accounts, Category Management, Shopper Insights, and Trade Marketing strategies.Bottom line - We are focused on improving your return on your insight investmentsLeading edge, award winning, premium category management support including:Providing a new voice of the shopper with Shopper Intelligence CanadaCreate a winning formula for insights in as little as 8 weeks with an immediate payoffSupply qualified capable insight individuals to fill in for missing team membersProject support - whatever your needs from an insights perspective, our team supply best in class workTo find out more please go to www.lucros.ca | www.shopperintelligence.ca Show less

North York, Ontario

Lead the Strategic direction of all National Accounts including Wal-Mart, Loblaw Companies, SDM, CTC, Rexall, TRU. 4 Customer Business Managers , and 2 indirect Analysts to support the business and develop strategic plans that align with organizational objectives and goals and customers objectives and goals. Developed strong relations with senior representatives at retailers to support the business strategically and negotiate annual plans and cost increases.

North York , Ontario

Lead the strategic direction of Loblaw Companies, SDM, and Ontario Regional Accounts with 3 Customer Business Managers as direct reports, and 2 indirect Analysts to support the business. Developed strong relations with senior representatives at retailers to support the business strategically and negotiate annual plans and cost increases. In addition, lead the strategic direction of the Field Execution in Ontario to ensure Perfect Store execution, with 3 Direct District Managers… Show more Lead the strategic direction of Loblaw Companies, SDM, and Ontario Regional Accounts with 3 Customer Business Managers as direct reports, and 2 indirect Analysts to support the business. Developed strong relations with senior representatives at retailers to support the business strategically and negotiate annual plans and cost increases. In addition, lead the strategic direction of the Field Execution in Ontario to ensure Perfect Store execution, with 3 Direct District Managers and 35 indirect Field Merchandisers supporting the business. Show less

North York, Ontario

• Lead a team to Develop Annual Trade Strategy Plans for all Ferrero Master Brands; Ferrero, Kinder, Nutella and Tic Tac• Ensure the sales execution of annual trade plans according to defined strategies while working closely with Sales Managers to enable execution across retailers, and Field via Perfect Store Execution development and deployment• Developed Sales Presentation for key Seasonal Confectionary Programs, New Item Launches, Licensed Kinder programs, and Nuella everyday… Show more • Lead a team to Develop Annual Trade Strategy Plans for all Ferrero Master Brands; Ferrero, Kinder, Nutella and Tic Tac• Ensure the sales execution of annual trade plans according to defined strategies while working closely with Sales Managers to enable execution across retailers, and Field via Perfect Store Execution development and deployment• Developed Sales Presentation for key Seasonal Confectionary Programs, New Item Launches, Licensed Kinder programs, and Nuella everyday business. • Actively participate in strategical Brand Plan development as the voice and conduit for Sales as part of the Annual Planning process involving cross functional team leads. • Manage price increases through revised pricing strategies and development of selling stories for sales team and retail partners.• Manage display offerings for accounts across brand portfolio- Coordinated and presented the Sales Plan Deliverables and execution expectations to the Sales Organizations bi-annually at off-site conferences Show less

North York, Ontario

Supported the Retail Division of ACNielsen in various capacities including analysis, research and fact based presentations for Sobeys, and Loblaws. In addition, I became the lead on-site Account Executive at Wal-Mart Canada with the primary objective to integrate the Buying Team on Grocery with the ACNielsen reporting and insights capabilities. This was the initial Market read from ACNielsen with Wal-Mart integrated into channel and regional market reporting.

Bachelor Of Arts, Geography & Business

Education record