Jen O'Brien
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Jen O'Brien Email & Phone Number

Senior Manager, Digital Marketing, Content and CRM at Lindt & Sprüngli (Canada), Inc
Location: Greater Toronto Area, Canada, Canada 10 work roles 2 schools
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Current company
Lindt & Sprüngli (Canada), Inc
Role
Senior Manager, Digital Marketing, Content and CRM
Location
Greater Toronto Area, Canada, Canada
Company size
414 employees

Who is Jen O'Brien? Overview

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Quick answer

Jen O'Brien is listed as Senior Manager, Digital Marketing, Content and CRM at Lindt & Sprüngli (Canada), Inc, a company with 414 employees, based in Greater Toronto Area, Canada, Canada. AeroLeads shows a matched LinkedIn profile for Jen O'Brien.

Jen O'Brien previously worked as Senior Manager, Digital Marketing, Content & CRM at Lindt & Sprüngli (Canada), Inc and Digital Merchandising & Website Manager at Lindt & Sprüngli (Canada), Inc. Jen O'Brien holds B.A, English from Bishop'S University.

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Lindt & Sprüngli (Canada), Inc

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Profile bio

About Jen O'Brien

• Experienced digital marketer who focuses on data-driven strategy, SEO, a deep understanding of customer behaviour and CRM to create content that converts and builds loyalty• 10+ years of experience managing websites and content for some of Canada's most well-respected brands and media outlets• Global social media manager with a proven track record growing audiences and increasing engagement• Consumer-centric copywriter with experience transforming fashion, travel, food and financial product messaging into storytelling that sells• Experienced leader with a solid background mentoring junior team members• Seasoned journalist and award-winning editor with work published in magazines, newspapers and on websites across Canada including CBC, Chatelaine, The Kit, enRoute, Weddingbells, Explore, Outpost, glow, The Coast, Fashionmagazine.com, Flare.com and Canadianliving.com

Listed skills include Content Strategy, Blogging, Social Media, Editorial, and 10 others.

Current workplace

Jen O'Brien's current company

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Lindt & Sprüngli (Canada), Inc
Lindt & Sprüngli (Canada), Inc
Senior Manager, Digital Marketing, Content and CRM
Toronto, ON, CA
Website
lindt.ca
Employees
414
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Company profile
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10 roles

Jen O'Brien work experience

A career timeline built from the work history available for this profile.

Writer And Digital Content Manager

Current
Jen O'Brien Media, Inc.

Toronto, Ontario, Canada

Feb 2019 - Present

Managing Editor, Community

Canada Goose

Toronto, Ontario, Canada

Apr 2020 - May 2021

Content And Communications Manager

Travel Edge

Toronto, Ontario, Canada

May 2019 - Feb 2020

Executive Digital Editor, Weddingbells.Ca

St. Joseph Communications, Media Group

Toronto, Canada Area

  • Responsible for complete management of website including editorial direction and social media strategy
  • Overhauled website content strategy with analytics-based planning, SEO and social sharing strategy that increased UVs by 70% and PVs by 65% year-over-year
  • Grew total social audience from <20K to more than 250K
  • Responsible for leading site redesign plan and implementing strategies to grow traffic and optimize brand visibility
  • Led product curation and marketing efforts for affiliate e-commerce initiative through online, print and social promotions to drive robust sales
  • Worked with publisher and sales team on the ideation and execution of sponsored content packages for top travel brands such as Air Transat and Tahiti Tourism
Jul 2011 - Feb 2019

Senior Digital Editor, Chatelaine

Rogers Media
  • Responsible for guiding the editorial direction of Chatelaine’s online presence and managing two junior web editors
  • Worked with management team on total redesign of Chatelaine.com in October 2010 including a new content strategy, updated CMS, and revamped daily editorial workflow, which increased traffic by 50% post launch
  • Collaborated with print team to produce monthly editorial lineups
  • Managed a team of freelance writers who contributed monthly
  • Edited all new content to be run each day using content management system
  • Responsible for building articles, search engine optimization, photo research, as well as updating the website homepage and verticals regularly
Jul 2008 - Jan 2011

Digital Editorial Producer, Chatelaine

Rogers Media

Wrote features and produced videos for Chatelaine.com on everything from fashion, fitness and decorating to food, travel and sexManaged a team of freelance writers who contribute monthlyEdited all new content to be run each monthCollaborated with print team to produce monthly editorial lineupsCompiled and deployed five monthly and three quarterly.

Apr 2007 - Jul 2008

Assistant Editor, Hpac Magazine

Rogers Media

One of two editorial staff responsible for producing a national, bi-monthly, trade magazine for mechanical contractors (issues between 70 and 210 pages)Wrote industry news pages at front of book (five to eight pages)Compiled product information and photos for Product pagesWrote two features per issue and supplied photos for layoutsWorked with freelancers.

May 2005 - Apr 2007
Team & coworkers

Colleagues at Lindt & Sprüngli (Canada), Inc

Other employees you can reach at lindt.ca. View company contacts for 414 employees →

GL Georgia Loucks Georgia Loucks Colleague at Lindt & Sprüngli (Canada), IncCalgary, Alberta, Canada, Canada View → VZ Vince Zito Vince Zito Colleague at Lindt & Sprüngli (Canada), IncGreater Ottawa Metropolitan Area, Canada View → AP Anokhi Patel Anokhi Patel Colleague at Lindt & Sprüngli (Canada), IncToronto, Ontario, Canada, Canada View → IC Isabella Commisso Isabella Commisso Colleague at Lindt & Sprüngli (Canada), IncToronto, Ontario, Canada, Canada View → TB Tanisha Bhatt Tanisha Bhatt Colleague at Lindt & Sprüngli (Canada), IncBurnaby, British Columbia, Canada, Canada View → SS Sabrina Spegg Sabrina Spegg Colleague at Lindt & Sprüngli (Canada), IncLondon, Ontario, Canada, Canada View → JP Joe Pallotta Joe Pallotta Colleague at Lindt & Sprüngli (Canada), IncToronto, Ontario, Canada, Canada View → VS Varinder Singh Varinder Singh Colleague at Lindt & Sprüngli (Canada), IncMississauga, Ontario, Canada, Canada View → KG Krishna Gohil Krishna Gohil Colleague at Lindt & Sprüngli (Canada), IncVadodara, Gujarat, India, India View → DD Desiree Dewilde Alfaraz Desiree Dewilde Alfaraz Colleague at Lindt & Sprüngli (Canada), IncMontreal, Quebec, Canada, Canada View →
2 education records

Jen O'Brien education

FAQ

Frequently asked questions about Jen O'Brien

Quick answers generated from the profile data available on this page.

What company does Jen O'Brien work for?

Jen O'Brien works for Lindt & Sprüngli (Canada), Inc.

What is Jen O'Brien's role at Lindt & Sprüngli (Canada), Inc?

Jen O'Brien is listed as Senior Manager, Digital Marketing, Content and CRM at Lindt & Sprüngli (Canada), Inc.

Where is Jen O'Brien based?

Jen O'Brien is based in Greater Toronto Area, Canada, Canada while working with Lindt & Sprüngli (Canada), Inc.

What companies has Jen O'Brien worked for?

Jen O'Brien has worked for Lindt & Sprüngli (Canada), Inc, Jen O'Brien Media, Inc., Canada Goose, Travel Edge, and St. Joseph Communications, Media Group.

Who are Jen O'Brien's colleagues at Lindt & Sprüngli (Canada), Inc?

Jen O'Brien's colleagues at Lindt & Sprüngli (Canada), Inc include Georgia Loucks, Vince Zito, Anokhi Patel, Isabella Commisso, and Tanisha Bhatt.

How can I contact Jen O'Brien?

You can use AeroLeads to view verified contact signals for Jen O'Brien at Lindt & Sprüngli (Canada), Inc, including work email, phone, and LinkedIn data when available.

What schools did Jen O'Brien attend?

Jen O'Brien holds B.A, English from Bishop'S University.

What skills is Jen O'Brien known for?

Jen O'Brien is listed with skills including Content Strategy, Blogging, Social Media, Editorial, Magazines, Publications, Editing, and Storytelling.

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