Ken Frei Email & Phone Number

Lehi, Ut, Us

Orem, Utah, Us

▪Product Vision & Strategy: Created and led the product vision, strategy, & roadmap for Pura's consumer hardware products & mobile device control experience. Responsible for Pura's growth from 1 product to 5 industry leading home-scenting products generating hundreds of millions of dollars in revenue. ▪Cross-functional Team Leadership: Led go-to-market plans for our consumer products, collaborating with leaders from our engineering, product, design, manufacturing, supply chain, marketing, customer support, and retail partnership teams. Met all company and partner timeline expectations and exceeded company sales goals on all product launches. ▪Customer Engagement/Community Building: Created Pura’s first external product testing group and customer community made up of hundreds of Pura power users which led to record high customer engagement and the most reliable product launches in the company’s history.▪Process Creation/Implementation: Collaborated with engineering leadership to create and formalize our product development process which led to more predictable and reliable delivery timelines and increased communication and trust between internal orgs.▪People Manager/Mentor: Coached and mentored other product managers, engineers, and designers resulting in higher team NPS scores and role increases for my team.

I coach CEOs and high-impact leaders to have the clarity, confidence, tools, and health required to lead powerfully and create the lives they dream about while leading incredible businesses.

▪ Innovation/Prototyping: Led product development and prototyping for innovative consumer product; exceeded industry-standard quality measures; achieved 90%+ customer satisfaction ratings in testing. ▪ Just-in-Time Manufacturing (JIT)/Cashflow: Established just-in-time manufacturing and fulfillment capabilities in US; shipped products 75% faster and significantly reduced burden on cashflow.▪ Angel Fundraising/Product Launch: Raised $465k+ in angel funding; galvanized on-time launch and locked down go-to-market strategy.▪ Website Conversion Rate/Revenue Growth: Led design, development, and conversion rate optimization on consumer-facing website; increased revenue by 300%.▪ Consumer Marketing/Sales: Collaborated with outside agency to launch Amazon storefront; achieved 4.7/5.0 star customer rating on 55+ customer reviews in <2 months and #1 new product in category amongst 1,000’s of products.▪ Third-party Partnership/Creative Assets: Collaborated with creative agency to create all product photography, video assets, and marketing copy for product ads; achieved 2x+ return on ad spend behind creative assets within first 2.5 months.▪ Patents/Competitive Advantage: Collaborated with patent attorneys; awarded multiple domestic and international design and utility patents; positioned company with defensible competitive advantage.HellaRoller is a back and muscle roller designed to fit any body type and every muscle need. The patented expandable core allows the massage wheels to expand to fit your spine and target your muscles in a personalized way.

Mesa, Arizona, Us

▪ Product Strategy/Vision: Created product vision, strategy, and practices, enabling cross-functional product experience team collaboration with greater clarity, effectiveness, and delivering on customer/business needs; resulted in shipping 20+ new products in first 8 months; led to record number of new student enrollments and record high Guide and Parent satisfaction ratings.▪ Talent Acquisition/Revenue Growth: Recruited and hired first 24 expert cross-functional Product Experience team members comprised of Product Managers, UX Designers, Software Engineers, and Customer Support, including leaders and individual practitioners; built and maintained Prenda’s core customer experience protocols, driving rapid growth. ▪ Human-Centered Design/Agile: Implemented agile, human-centered product methodologies with product teams and throughout organization; transformed culture into human-centered product production; delivered experiences 65% faster, with greater effectiveness.▪ Mentorship/Practice Coaching: Provided career and practice mentorship to product managers and product designers; resulted in promotions for multiple direct reports into leadership positions and compensation increases.▪ Business Insight/Data-driven Decisions: Collaborated with executive leaders, creating culture of accountability and data-driven decisions; elevated forecasting accuracy, goal setting, and communication; increased number of team members achieving quarterly OKRs. ▪ Partnerships/Deadline Acceleration: Partnered with engineering leadership, creating accurate, usable domain maps; rearchitected data structures and identified sources of truth; boosted momentum on Product Experience teams, working more autonomously; shipped product 65% faster achieving on-time delivery.

Draper, Ut, Us

▪ Product Innovation/Road Mapping: Created concept, vision, strategy, and roadmap for Author Home, central user experience for all Pluralsight’s 2,000+ content creators; set company record for content commissioned and published on platform in one year and achieved record Author NPS of 60+.▪ Modality Design/Learner Engagement: Led introduction of multiple new content modalities designed to increase engagement by technology learners and teach new tech skills more effectively; improved daily content commission rate by 75%, enabling Pluralsight to execute content coverage strategy.▪ Employee Retention: Hired, coached, and mentored multiple product managers, UX designers, software engineers, author success managers, and people leaders; realized zero regrettable churn on teams; multiple people grew into job promotions and leadership roles.▪ Learner Engagement/Sales Targets: Collaborated with senior leadership on content strategy, instructional plans, content expert selection, and content production decisions; increased learner engagement and enabled sales team to hit quarterly enterprise sales targets.▪ Budget Management/Cost Saving: Spearheaded all aspects of $1.6 million product development and content acquisition budget; exceeded technology and content product production goal by 12%.

Draper, Ut, Us

▪ Trust-building/Strategy Development: Created vision, strategy, and roadmap for Pluralsight’s internal content tooling and management platform; repaired inner trust with product team; earned leadership and crucial stakeholder buy-in and alignment on internal tooling product strategy.▪ Product Management: Led market research, customer interviews, data synthesis, journey mapping, narrative building, design testing, and product launches for multiple products; successfully shipped 12+ products to publish 7,000+ technology courses for millions of users.▪ Internal Product Tooling Efficiency: Led rebuild of Pluralsight’s content publishing platform; slashed course publishing time by 66%; decreased publishing costs by $60k+ per year.▪ Remote Team Leadership/Cost Saving: Directed and worked with remote team of 16 engineers from Ukraine; reduced engineering costs by 50% and delivered more new customer experiences than 85% of product organization.

Provo, Us

▪ Planned and ran over a dozen 4-day adventure trips attended by over 100 startup founders. These events led to many founders closing millions of dollars in business and built an incredibly strong founder community.▪ Worked with locals in each area we visit to plan a personalized, world-class event for our attendees. Past event activities include catching fly balls at Red Sox batting practice at Fenway Park, wrestling with professional Lucha Libre luchadores in Mexico City, a private helicopter tour of NYC, flying trapeze with professional circus performers in San Francisco, and eating at some of the world’s best restaurants.▪ Planned the educational track of group trips, arranging for world class professionals such as Alex Blumberg of Gimlet Media, Congressman John Curtis, and Venture Capital firm Andreesen Horrowitz to speak to attending founders.

▪ Event Producer/Social Media Traffic: Planned, marketed, and executed first awards banquet celebrating female entrepreneurs in State of Utah; resulted in 250+ attendance of business and government leaders; yielded 1.2+ million social media impressions.▪ Revenue Generation/Partnerships: Formed partnerships with 12+ local businesses, including Sundance Mountain Resort; generated $100k+ of cash and in-kind services to support event.▪ Community/Networking: Created community and support network to empower more female entrepreneurs and help accelerate success; surged number of award nominations by 10x and number of event attendees by 3x over 3 years.

Washington, Us

▪ Zero to 1 Products/Innovation: Led customer research and product development on recruiting and hiring software; built 1+ million active users on job board.▪ Board Recruitment: Recruited board of directors and advisors comprised of senior executives from multiple Fortune 500 companies; built trust in venture and community; raised $1.3+ million in venture capital.▪ Recruitment/Training: Recruited, hired, and trained first 30 company employees, including software engineers, content creators, salespeople, and customer support reps; created company culture and drove first $250k in enterprise deals.

▪ While in college, won the International Business Model Competition, defeating businesses from Harvard, Berkley, Michigan, and others.▪ Raised $125,000 of angel funding and government grants to grow validated business.▪ Built product and client base from scratch, eventually growing to over 70 locations in 18 cities across the country.▪ Forged partner and client relationships with executives from the industry’s top 5 companies