Ken Gamage, Msc. work email
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Ken Gamage, Msc. personal email
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Ken Gamage, Msc. phone numbers
Ambidextrous Communications Professional ('Right/Left' Brain Thinker)Formally trained as a Social Scientist (LSE), Illustrator and Graphic Designer, for the past decade I have been immersed in analytics and statistical modeling that help brands make strategic decisions. I pride myself in the adventure of getting my ‘hands dirty’ with large, complex datasets, leading and collaborating with team members to solve complex problems, and even creatively solving client challenges when there is inherently a lack of data, resources or structure. There is a story in every datapoint, and the shadow of human behavior buried in patterns across datasets. I love teasing out that story and rallying stakeholders to action strategy against it.
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Visual ArtistHelloartHamilton, On, Ca
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Head Of Strategy And Research, SvpPublicis Media May 2024 - PresentLondon, England, GbRemit: Canada National Strategy and Research groups across Publicis Media agencies (Starcom, Spark Foundry and Zenith) with a dash of Creative Direction -
Visual ArtistHelloart Aug 2020 - PresentToronto, Ontario, Ca
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ParentHome Aug 2016 - Present
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Vp, Customer SuccessPlus Company Jul 2023 - Apr 2024Quebec City, Quebec, CaCustomer Success for SaaS technology, AIOS. -
Vp, Strategy & InsightsCossette Media May 2023 - Aug 2023Toronto, Ontario, CaStrategy & Insights discipline group lead. Dotted line into analytics, new business, creative, and primary research. -
Vp, Analytics, Insights & StrategyCossette Media Nov 2022 - May 2023Toronto, Ontario, Ca
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Senior Director, Analytics + Insight (English Canada)Cossette Media Aug 2022 - May 2023Toronto, Ontario, CaEnglish Canada Team lead for two discipline groups: Predictive Analytics & Reporting Analytics
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Senior Director, Predictive AnalyticsCossette Media Dec 2021 - May 2023Toronto, Ontario, Ca+ New Business & Cross-Sales+ Econometric / MMM / Statistical Modeling & Consulting+ Creative Impact Measurement (Beta)+ Consumer Ethnography & Market Research (via Impact Research)
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Director, Advanced AnalyticsCossette Media Jul 2018 - Jan 2022Toronto, Ontario, CaEconometrics & Strategic Analytics Lead, reporting to SVP. Strategic-level media investment decision support and insights to drive ROI and client business objectives. North American focus, global purview.Research & Consulting Pillars: (1) Marketing Mix Modeling: Marketing ROI measurement, optimization, and consulting leveraging advanced statistical analysis (2) Investment Modeling: Media and budget modeling(3) KPI Framework Design (4) Consumer journey mapping (5) Qualitative consumer research & insights (6) TV Attribution (7) Experimental R&D (8) Data Visualization (9) Insights & Storytelling(10) Light Regression and Elasticity Modeling- Product Innovation: prototyping, revenue model, resourcing, commercialization strategy - P&L, SOW, WBS, cross-sales, and pipeline management- New business pitch team member, contributing to +$80MM in incremental ad billings- Verticals: Telco, Auto, Retail, Cannabis, Finance, and Furniture, supporting $75MM client media portfolio- Conceptual expertise: Semiotics, Social Psychology, Behavioral Economics, Art & Design Theory- Ability to distill large, disparate data-sets into actionable insights, story, and revenue growth
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Senior Data Strategist, Marketing SciencesCossette Media Feb 2016 - Jun 2018Toronto, Ontario, Ca- Econometrics & Advanced Analytics Lead, reporting to President- End-to-end advanced analytic research deployment and project management- New business pitches and cross-sales
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IllustratorRepresented In The Usa By John Brewster Creative Services Jan 2003 - Jan 2022- Created illustrations for 50+ global clients in TV, packaging, online, print, and advertising- Illustrator of several published children's books and educational texts.- Partial client List:Disney PublishingOxford University PressDettol DetergentScholasticMy Travel AirwaysThe Washington PostTrace BroadcastingHarcourt School PublishersHooked on PhonicsPeaceable Kingdom PressThink Design GroupCambridge University PressSRA/Mc-Graw-HillHoughton Mifflin
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InstructorMiami Ad School Toronto Dec 2020 - Mar 2021Toronto, On, Ca+ Measuring KPIs for Success -
Business Science AnalystMediacom Canada Jun 2013 - Feb 2016Toronto, Ontario, Ca- Project Management and Analysis of marketing mix modeling projects in Banking, QSR, Auto, Cosmetics, and Food & Beverage- Project Lead for Big-5 banking client, supporting $35MM marcomm budget- Duties included: statistical modeling, client consultation, project scoping, data analysis, data collection, ad hoc research, competitive reporting, and client presentation.- Provided guidance on strategic media planning questions (e.g. saturation levels, budget-allocation, flighting, frequency, etc.) -
Animation Production ArtistNelvana Jun 2001 - Aug 2003Toronto, Ontario, Ca- Background scene painting using Photoshop for PBS children’s show, ‘George Shrinks’. -
Graphic ArtistPostmedia Network Inc. Jan 1999 - Dec 2001Toronto, On, Ca
Ken Gamage, Msc. Skills
Ken Gamage, Msc. Education Details
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The London School Of Economics And Political Science (Lse)Media & Communications -
Thompson Rivers UniversityDesign
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Sheridan CollegeInterpretive Illustration
Frequently Asked Questions about Ken Gamage, Msc.
What company does Ken Gamage, Msc. work for?
Ken Gamage, Msc. works for Helloart
What is Ken Gamage, Msc.'s role at the current company?
Ken Gamage, Msc.'s current role is Visual Artist.
What is Ken Gamage, Msc.'s email address?
Ken Gamage, Msc.'s email address is ke****@****tte.com
What is Ken Gamage, Msc.'s direct phone number?
Ken Gamage, Msc.'s direct phone number is +164786*****
What schools did Ken Gamage, Msc. attend?
Ken Gamage, Msc. attended The London School Of Economics And Political Science (Lse), Thompson Rivers University, Sheridan College.
What skills is Ken Gamage, Msc. known for?
Ken Gamage, Msc. has skills like Advertising, Creative Direction, Adobe Creative Suite, Social Media Marketing, Editing, Creative Strategy, Photoshop, Graphic Design, Online Marketing, Microsoft Excel, Market Research, Visual Communication.
Who are Ken Gamage, Msc.'s colleagues?
Ken Gamage, Msc.'s colleagues are Hussain Al-Jibory, Anastasiia Lymarenko, Suzan El-Rass, Reynold Thomas, Frank Piro, Yurmaris Artigas, Emilie Moffat.
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