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Global B2B product marketing leader with over 25 years’ experience in scaling startups, SMBs and enterprise software companies. Proven success in creating new technology categories, launching products, and generating millions in sales opportunities. Expert in developing and articulating marketing strategies across entire organizations. Strong track record of driving awareness and revenue growth through effective demand generation and content marketing strategies. Highly adept at crafting and communicating unique value propositions with extensive experience collaborating with product management, sales, and sale engineering teams.
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Director Of Product MarketingSalary.Com Feb 2023 - PresentWaltham, Massachusetts, UsSalary.com remains the technology leader in providing compensation data, software, and services to enterprises, small businesses and individuals. We provide a platform for HR-reported market data, salary structures, survey management, job descriptions and reporting & analytics.Leads the global product marketing team responsible for communicating the story of Salary.com's products and services. Plays a key role in crafting and executing the go-to-market strategy around messaging, enablement, and marketing for product launches and campaigns. Manages a team of 7 product marketers focused on market analysis, product messaging and positioning, go-to-market strategy, and sales enablement. -
Marketing ConsultantKja Marketing Jul 2022 - PresentSpecializing in strategic marketing for the tech and software industries, Focus areas include corporate marketing, product marketing, content marketing, digital marketing and sales enablement.
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Vice President Of MarketingLoftware Apr 2020 - Jun 2022Portsmouth, Nh, UsDrove all elements of global B2B marketing strategy including market positioning, branding, customer acquisition, analytics, thought leadership, demand generation, corporate marketing and product marketing. Dramatically increased MQL generation and sales opportunities. Hired and grew marketing team 400%. Implemented new digital marketing strategy leading to higher web traffic, lower bounce rates, and more time reading targeted, relevant content. Created new corporate identity and established "Convergence" customer/partner conferences adding millions in opportunities. -
Director Of MarketingLoftware Apr 2015 - Apr 2020Portsmouth, Nh, Us
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Senior Director, Product Marketing & Marketing AnalyticsIpswitch, Inc. Feb 2014 - Nov 2014Burlington, Ma, UsDrove all B2B marketing content, including product marketing value propositions, PR/Social media, and industry marketing; hired and managed a team of seven (7) senior marketing professionals. Developed and implemented comprehensive content marketing strategy and ensured clear, differentiated portfolio messaging, addressing the urgent needs of prospective customers. -
Director, Product MarketingIpswitch, Inc. Feb 2013 - Feb 2014Burlington, Ma, UsLed product marketing strategy and managed team to develop, evangelize, and deliver compelling product content. Spearheaded all product launches and sales enablement activities, increasing market awareness, MQLs and revenues.
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Director, Product Marketing & Marketing AnalyticsMetalogix Software May 2012 - Feb 2013Washington, Dc, UsSignificantly increased awareness for Metalogix' SharePoint Replicator product through comprehensive value proposition and B2B product marketing strategy based on market feedback and data analytics. Generated sales opportunities by leveraging primary go-to-market research, analytical skills, product messaging (core value propositions), content, positioning and programs strategy. -
Vice President Of Marketing & Member Of Executive Management TeamAxceler Nov 2006 - May 2012Woburn, Ma, UsRepositioned stagnant Lotus Notes application vendor to address a growing Microsoft SharePoint market. Made Axceler the #1 SharePoint Management application through a cohesive and integrated marketing strategy including demand generation, marketing analytics, pricing, packaging, events, analyst relations, and public relations. -
Director Of Product MarketingDxc Technology May 2004 - Nov 2006Ashburn, Virginia, UsGrew MHS services revenue more than 25% within the first 18 months by developing strategic B2B marketing plans, competitively positioning new service offerings, and conducting effective sales education and training. Improved company ratings and overall standing with industry analysts (including the Gartner Magic Quadrant). Created and distributed compelling product marketing and sales materials including presentations and solution sheets. -
Director Of Product MarketingRevitas (Now Model N) Jul 2002 - Jul 2003Redwood City, Ca, UsGenerated awareness and sales opportunities by developing effective product positioning, value propositions and competitive messaging around core products. Armed the sales force with compelling product marketing collateral and presentations. -
Senior Product Marketing ManagerAtg Jan 2001 - Oct 2001Cambridge, Ma, UsGrew ATG product revenue 30% and increased product awareness by creating compelling marketing messages and articulating them into the marketplace. -
Senior Product Marketing ManagerGenuity Inc. Jan 2000 - Dec 2000Created market awareness and sales opportunities through comprehensive product marketing launch of Genuity’s Black Rocket web hosting solution. Established product excellence and sales effectiveness by leveraging competitive analysis and all marketing materials. Increased industry leadership by articulating product value propositions to industry analysts, business partners, and sales representatives.
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Global Product Marketing ManagerIbm Lotus Aug 1996 - Dec 1999Armonk, New York, Ny, UsCreated and executed the marketing strategy for Domino Workflow, representing $100M in sales for Lotus with an annual marketing budget of $1M. Developed and drove all product messaging, including positioning, creative branding, and press and analyst relations. Results: exceeded sales plan (217% in first quarter) for Domino Workflow. -
Compensation AnalystMercer Aug 1987 - Aug 1991New York, Ny, Us
Ken Allen Skills
Ken Allen Education Details
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Usc Marshall School Of BusinessEntrepreneurship -
Hamilton CollegeComputer Science
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University Of BathGeneral Studies And Humanities
Frequently Asked Questions about Ken Allen
What company does Ken Allen work for?
Ken Allen works for Salary.com
What is Ken Allen's role at the current company?
Ken Allen's current role is VP Product Marketing | CMO | VP Marketing | MBA.
What is Ken Allen's email address?
Ken Allen's email address is ka****@****are.com
What is Ken Allen's direct phone number?
Ken Allen's direct phone number is +133433*****
What schools did Ken Allen attend?
Ken Allen attended Usc Marshall School Of Business, Hamilton College, University Of Bath.
What are some of Ken Allen's interests?
Ken Allen has interest in Social Services, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Health.
What skills is Ken Allen known for?
Ken Allen has skills like Product Marketing, Lead Generation, Demand Generation, Go To Market Strategy, Product Management, Strategy, Sales Enablement, Marketing Strategy, Saas, Enterprise Software, Competitive Analysis, Management.
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