Ken Allen Email & Phone Number

Waltham, Massachusetts, Us

Salary.com remains the technology leader in providing compensation data, software, and services to enterprises, small businesses and individuals. We provide a platform for HR-reported market data, salary structures, survey management, job descriptions and reporting & analytics.Leads the global product marketing team responsible for communicating the story of Salary.com's products and services. Plays a key role in crafting and executing the go-to-market strategy around messaging, enablement, and marketing for product launches and campaigns. Manages a team of 7 product marketers focused on market analysis, product messaging and positioning, go-to-market strategy, and sales enablement.

Specializing in strategic marketing for the tech and software industries, Focus areas include corporate marketing, product marketing, content marketing, digital marketing and sales enablement.

Portsmouth, Nh, Us

Drove all elements of global B2B marketing strategy including market positioning, branding, customer acquisition, analytics, thought leadership, demand generation, corporate marketing and product marketing. Dramatically increased MQL generation and sales opportunities. Hired and grew marketing team 400%. Implemented new digital marketing strategy leading to higher web traffic, lower bounce rates, and more time reading targeted, relevant content. Created new corporate identity and established "Convergence" customer/partner conferences adding millions in opportunities.

Portsmouth, Nh, Us

Burlington, Ma, Us

Drove all B2B marketing content, including product marketing value propositions, PR/Social media, and industry marketing; hired and managed a team of seven (7) senior marketing professionals. Developed and implemented comprehensive content marketing strategy and ensured clear, differentiated portfolio messaging, addressing the urgent needs of prospective customers.

Burlington, Ma, Us

Led product marketing strategy and managed team to develop, evangelize, and deliver compelling product content. Spearheaded all product launches and sales enablement activities, increasing market awareness, MQLs and revenues.

Washington, Dc, Us

Significantly increased awareness for Metalogix' SharePoint Replicator product through comprehensive value proposition and B2B product marketing strategy based on market feedback and data analytics. Generated sales opportunities by leveraging primary go-to-market research, analytical skills, product messaging (core value propositions), content, positioning and programs strategy.

Woburn, Ma, Us

Repositioned stagnant Lotus Notes application vendor to address a growing Microsoft SharePoint market. Made Axceler the #1 SharePoint Management application through a cohesive and integrated marketing strategy including demand generation, marketing analytics, pricing, packaging, events, analyst relations, and public relations.

Ashburn, Virginia, Us

Grew MHS services revenue more than 25% within the first 18 months by developing strategic B2B marketing plans, competitively positioning new service offerings, and conducting effective sales education and training. Improved company ratings and overall standing with industry analysts (including the Gartner Magic Quadrant). Created and distributed compelling product marketing and sales materials including presentations and solution sheets.

Redwood City, Ca, Us

Generated awareness and sales opportunities by developing effective product positioning, value propositions and competitive messaging around core products. Armed the sales force with compelling product marketing collateral and presentations.

Cambridge, Ma, Us

Grew ATG product revenue 30% and increased product awareness by creating compelling marketing messages and articulating them into the marketplace.

Created market awareness and sales opportunities through comprehensive product marketing launch of Genuity’s Black Rocket web hosting solution. Established product excellence and sales effectiveness by leveraging competitive analysis and all marketing materials. Increased industry leadership by articulating product value propositions to industry analysts, business partners, and sales representatives.

Armonk, New York, Ny, Us

Created and executed the marketing strategy for Domino Workflow, representing $100M in sales for Lotus with an annual marketing budget of $1M. Developed and drove all product messaging, including positioning, creative branding, and press and analyst relations. Results: exceeded sales plan (217% in first quarter) for Domino Workflow.

New York, Ny, Us

Mba, Strategic Marketing, Brand Management, Entrepreneurship

B.A., Mathematics, Computer Science

Junior Year Study Abroad, Liberal Arts And Sciences, General Studies And Humanities