Social Media Manager
Los Angeles, Ca
• Drove audience growth and engagement on Facebook, Instagram, YouTube, Twitter and more for L.A.'s largest nonprofit volunteer network (30,000 users). Increased Facebook followers by 40 percent; nearly tripled Instagram following in just seven months• Produced results-driven digital content using interviews, photography and video, from inspiring volunteer profiles to documenting one-day campus makeovers with 1,000 attendees• Strategized with corporate partners such as Target, Hulu… Show more • Drove audience growth and engagement on Facebook, Instagram, YouTube, Twitter and more for L.A.'s largest nonprofit volunteer network (30,000 users). Increased Facebook followers by 40 percent; nearly tripled Instagram following in just seven months• Produced results-driven digital content using interviews, photography and video, from inspiring volunteer profiles to documenting one-day campus makeovers with 1,000 attendees• Strategized with corporate partners such as Target, Hulu, Kaiser Permanente and Accenture on cobranding and event promotion• Managed online campaigns such as the LA2050 Grants Challenge (finished in the top 10 in 2015 and '16), a volunteer drive with the California Community Foundation, and the launch of a cobranded craft beer with Golden Road Brewing• Created and optimized Facebook ads to recruit volunteers over age 55 as part of the federally funded Senior Corps program. Sign-ups increased by 35 percent since Nov. 2015• Wrote and edited monthly email newsletter for volunteer base Show less