Ken Lovering, Travel Copywriter - Instructor Email and Phone Number
I am the Founder, Creator and Instructor of the Travel Copywriting Masterclass. My mission is to help writers who are passionate about travel harness their talents and tap into their inner travelers so they can become sought-after TRAVEL Copywriters and TRAVEL Content Writers. I have spent 20+ years helping to propel award-winning brands to the top of the industry, and I've crystallized that experience into one course that you can complete in as little as 6 weeks. I have been proud to count Viking River Cruises, Viking Ocean Cruises, VBT Bicycling Vacations, Country Walkers, Sonesta International Hotels, and many others as clients. My online curriculum walks students through all aspects of the craft of Travel Copywriting and Content. Whether you are a generalist copywriter seeking an exciting niche, a new copywriter in search of a rewarding industry, or a boutique or major travel brand seeking to outsource learning, I can help you tailor your copywriting to the travel industry.I can help you:• Understand the key elements of Travel Copywriting• Learn to write compelling and engaging Travel Copy and Travel Content• Master the Travel Copywriting Lens • Meet your inner Painter, Journalist, and Salesperson, three personas critical to the craft• Write to Audience, Brand, and Destination• Develop your own Dream Destination Workbook as you move through a curriculum• Consolidate your learnings with the Travel Copywriter Lab• Develop your personal brand• Learn to write persuasively about destinations in the world you've never visited • Connect with any of the 1,000 travel companies I've compiled in an exclusive guideVisit www.TCWMasterclass.com for more information.
Travel Copywriting Masterclass
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Creator, InstructorTravel Copywriting Masterclass Sep 2020 - Present -
OwnerKl Marketing Communications Mar 2008 - PresentSince 1997, I’ve been writing richly layered destination and travel content that is equal parts culture, history, cuisine, tradition and natural beauty—for websites, newsletters, emails, blogs, catalogs, sales letters, and much more. I breathe life into your destinations because, in many cases, I’ve been there. In the other cases, I’ve got 20+ intensive years behind me as a well-researched travel copywriter and editor embedded in the travel industry. Simply put, I get it.
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Travel Writing InstructorWorcester Art Museum Sep 2009 - Dec 2010Taught the history of travel, the history of travel writing, and workshopped students' work.
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Copy DirectorGrand Circle Corporation Sep 1996 - Mar 2008Boston, Ma, UsPrimary leadership force of a highly productive Copy Department, creating 130+ pieces of direct mail per month, plus collateral, requalification, and reactivation pieces. Managed and developed 10 Copywriters, ensuring that all promotions were on message, leveraged products’ key selling propositions, and brought out company’s extreme competitive advantages. -
SupervisorHarvard Bookstore May 1989 - Sep 1994Managed overall functioning of an independent bookstore.
Ken Lovering, Travel Copywriter - Instructor Skills
Ken Lovering, Travel Copywriter - Instructor Education Details
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Emerson CollegeCreative Writing -
University Of Massachusetts LowellPsychology
Frequently Asked Questions about Ken Lovering, Travel Copywriter - Instructor
What company does Ken Lovering, Travel Copywriter - Instructor work for?
Ken Lovering, Travel Copywriter - Instructor works for Travel Copywriting Masterclass
What is Ken Lovering, Travel Copywriter - Instructor's role at the current company?
Ken Lovering, Travel Copywriter - Instructor's current role is Creator and Instructor of the ONLY Online Copywriting Course to Focus on the $1.6 Trillion Travel Industry.
What schools did Ken Lovering, Travel Copywriter - Instructor attend?
Ken Lovering, Travel Copywriter - Instructor attended Emerson College, University Of Massachusetts Lowell.
What are some of Ken Lovering, Travel Copywriter - Instructor's interests?
Ken Lovering, Travel Copywriter - Instructor has interest in Hiking, Biking, Running, Travel Writing.
What skills is Ken Lovering, Travel Copywriter - Instructor known for?
Ken Lovering, Travel Copywriter - Instructor has skills like Web Content, Editing, Writing, Copywriting, Marketing Communications, Copy Editing, Press Releases.
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