Travel Copywriting Masterclass

I help writers and copywriters who are passionate about travel harness their talents and their inner travelers so they can become sought-after Travel Copywriters and Travel Content Writers. For more than 20 years, I have helped some of the most recognized award-winning travel brands achieve excellence by providing compelling and persuasive copy and content, including Viking River Cruises, Viking Ocean Cruises, VBT Bicycling Vacations, Country Walkers, Sonesta International Hotels, and many others. I offer online learning that walks students through all aspects of the craft of Travel Copywriting and Content. Whether you are a generalist copywriter seeking an exciting niche, a new copywriter in search of a rewarding industry, or a boutique or major travel brand seeking to outsource learning, we can help you tailor your copywriting to the travel industry. I can help you: • Understand the key elements of Travel Copywriting • Learn to write compelling and engaging Travel Copy and Travel Content • Master the Travel Copywriting Lens • Meet your inner Painter, Journalist, and Salesperson, three personas critical to the craft • Write to Audience, Brand, and Destination • Develop your own Dream Destination Workbook as you move through a curriculum • Consolidate your learnings with the Travel Copywriter Lab • Develop your personal brand I also offer resources that will make your client or Copy Chief think you know a destination intimately, and a compendium of more than 1,000 travel companies, complete with tips on reaching out to their decision-makers on LinkedIn.