Ken Lyons

Ken Lyons Email and Phone Number

Creative Director, Designer and Visual Storyteller passionate about authentic brand stories and intuitive user experiences that build trust and engagement. @ The New York Times
new york, new york, united states
Ken Lyons's Location
Tampa, Florida, United States, United States
About Ken Lyons

Creative Direction | UX Design | Visual EditingI’m a Creative Director, Visuals Editor and UX Design leader passionate about authentic brand stories and intuitive user experiences that build trust and engagement. I collaborate with teams to deliver innovative approaches across UX design, editorial, advertising, social media, marketing, and branding. Driven by a commitment to purpose-driven work, I help build brands that empower people to improve their lives.I bring award-winning editorial experience to help teams create authentic brand stories that resonate with audiences. I inspire teams to innovate and use creative data to enhance effectiveness, driving both engagement and revenue. I value and invite diverse collaboration, fostering ideas people find relatable.As Creative Director, I was part of the team that grew The Penny Hoarder into the largest personal finance site by improving performance in paid social and UX design, increasing conversions, revenue and company value.Results

Ken Lyons's Current Company Details
The New York Times

The New York Times

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Creative Director, Designer and Visual Storyteller passionate about authentic brand stories and intuitive user experiences that build trust and engagement.
new york, new york, united states
Employees:
8789
Ken Lyons Work Experience Details
  • The New York Times
    Photo Editor
    The New York Times Aug 2024 - Present
    St Petersburg, Florida, United States
    I'm a Photo Editor for The New York Times News Service where I have the opportunity to see and edit incredible work by staff and freelance photojournalists and share those images with the world.
  • Circular Creative Group
    Agency Owner
    Circular Creative Group Aug 2023 - Present
    Tampa, Florida, United States
  • Clearlink
    Creative Director
    Clearlink Aug 2018 - Aug 2023
    Tampa/St. Petersburg, Florida Area
    Creative Director for the largest personal finance site, TPH, a Clearlink site with an audience of 6M learning more about personal finance. Direct creative strategy, art direction, UX design, marketing and branded campaigns, brand development, graphic design, advertising, and social design. Develop creative strategies for marketing campaigns, resulting in increased brand visibility. Oversaw the development and updating of brand identities, ensuring consistency across the brand.• Helped grow an email audience of over 1M with an innovative newsletter sign-up that increased subscriptions over 200% through the mobile funnel.• Directed multiple large-scale successful campaigns with valued partners, surpassing conversion goals and revenue targets. • Developed a mobile-first design approach. Optimized mobile review tables for Clearlink sites WhistleOut and Reviews.org, increasing conversion rates and revenue. • Collaborate with cross-functional teams, including marketing, sales, and product development, to create integrated marketing campaigns that drive engagement and conversions.• Engagement increase of 25% after developing new social designs.
  • The Denver Post
    Visuals Director | Creative Director
    The Denver Post Apr 2007 - Aug 2017
    Denver, Colorado
    Leader for team of 25+ photojournalists, video journalists and visual editors in local and national story coverage. Directed significant visual projects. A recognized newsroom leader who elevates visual content.• Directed projects including Drilling Through Danger, exposing worker deaths in the oil and gas fields of Colorado. Awarded Pulitzer Prize and Emmy Awards.• Team recognized with the top visual editing award.• Generated $120,000 in new revenue after working with marketing and sales teams to offer photo gallery sponsorship.• Increased loyal readership 20% as part of the Poynter Table Stakes program.
  • Orlando Sentinel
    Sr. Photo Editor | Photography Director | Creative Director
    Orlando Sentinel Apr 2005 - Apr 2007
    United States
    Led team of 20+ photographers and video journalists through project creation and daily coverage.

Ken Lyons Education Details

Frequently Asked Questions about Ken Lyons

What company does Ken Lyons work for?

Ken Lyons works for The New York Times

What is Ken Lyons's role at the current company?

Ken Lyons's current role is Creative Director, Designer and Visual Storyteller passionate about authentic brand stories and intuitive user experiences that build trust and engagement..

What schools did Ken Lyons attend?

Ken Lyons attended The Interaction Design Foundation, Chowan University.

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