Photo Editor
CurrentI'm a Photo Editor for The New York Times News Service where I have the opportunity to see and edit incredible work by staff and freelance photojournalists and share those images with the world.
Aug 2024 - Present
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Ken Lyons Email & Phone Number
Creative Director, Designer and Visual Storyteller passionate about authentic brand stories and intuitive user experiences that build trust and engagement.
at
The New York Times
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✓ Verified Jul 2026
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Current company
Role
Creative Director, Designer and Visual Storyteller passionate about authentic brand stories and intuitive user experiences that build trust and engagement.
Location
Tampa, Florida, United States
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Who is Ken Lyons? Overview
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Ken Lyons is listed as Creative Director, Designer and Visual Storyteller passionate about authentic brand stories and intuitive user experiences that build trust and engagement. at The New York Times, a with 8789 employees, based in Tampa, Florida, United States. AeroLeads shows a matched LinkedIn profile for Ken Lyons.
Ken Lyons previously worked as Photo Editor at The New York Times and Agency Owner at Circular Creative Group. Ken Lyons holds Ux Management from The Interaction Design Foundation.
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The New York Times
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Profile bio
About Ken Lyons
Creative Direction | UX Design | Visual EditingI’m a Creative Director, Visuals Editor and UX Design leader passionate about authentic brand stories and intuitive user experiences that build trust and engagement. I collaborate with teams to deliver innovative approaches across UX design, editorial, advertising, social media, marketing, and branding. Driven by a commitment to purpose-driven work, I help build brands that empower people to improve their lives.I bring award-winning editorial experience to help teams create authentic brand stories that resonate with audiences. I inspire teams to innovate and use creative data to enhance effectiveness, driving both engagement and revenue. I value and invite diverse collaboration, fostering ideas people find relatable.As Creative Director, I was part of the team that grew The Penny Hoarder into the largest personal finance site by improving performance in paid social and UX design, increasing conversions, revenue and company value.Results
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5 roles
Ken Lyons work experience
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Agency Owner
Current
Aug 2023 - Present
Creative Director
Creative Director for the largest personal finance site, TPH, a Clearlink site with an audience of 6M learning more about personal finance. Direct creative strategy, art direction, UX design, marketing and branded campaigns, brand development, graphic design, advertising, and social design. Develop creative strategies for marketing campaigns, resulting in increased brand visibility. Oversaw the development and updating of brand identities, ensuring consistency across the brand.• Helped grow an email audience of over 1M with an innovative newsletter sign-up that increased subscriptions over 200% through the mobile funnel.• Directed multiple large-scale successful campaigns with valued partners, surpassing conversion goals and revenue targets. • Developed a mobile-first design approach. Optimized mobile review tables for Clearlink sites WhistleOut and Reviews.org, increasing conversion rates and revenue. • Collaborate with cross-functional teams, including marketing, sales, and product development, to create integrated marketing campaigns that drive engagement and conversions.• Engagement increase of 25% after developing new social designs.
Aug 2018 - Aug 2023
Visuals Director | Creative Director
Leader for team of 25+ photojournalists, video journalists and visual editors in local and national story coverage. Directed significant visual projects. A recognized newsroom leader who elevates visual content.• Directed projects including Drilling Through Danger, exposing worker deaths in the oil and gas fields of Colorado. Awarded Pulitzer Prize and Emmy Awards.• Team recognized with the top visual editing award.• Generated $120,000 in new revenue after working with marketing and sales teams to offer photo gallery sponsorship.• Increased loyal readership 20% as part of the Poynter Table Stakes program.
Apr 2007 - Aug 2017
Sr. Photo Editor | Photography Director | Creative Director
Led team of 20+ photographers and video journalists through project creation and daily coverage.
Apr 2005 - Apr 2007
2 education records
Ken Lyons education
Ux Management
Bachelor Of Arts - Ba, Art, English
FAQ
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What company does Ken Lyons work for?
Ken Lyons works for The New York Times.
What is Ken Lyons's role at The New York Times?
Ken Lyons is listed as Creative Director, Designer and Visual Storyteller passionate about authentic brand stories and intuitive user experiences that build trust and engagement. at The New York Times.
Where is Ken Lyons based?
Ken Lyons is based in Tampa, Florida, United States while working with The New York Times.
What companies has Ken Lyons worked for?
Ken Lyons has worked for The New York Times, Circular Creative Group, Clearlink, The Denver Post, and Orlando Sentinel.
How can I contact Ken Lyons?
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What schools did Ken Lyons attend?
Ken Lyons holds Ux Management from The Interaction Design Foundation.
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