Ecommerce and retail companies of all types are facing ever-increasing challenges across several different fronts. Modern retailers need an omnichannel strategy that understands and caters to every channel in which customers shop, and gain an understand of the touchpoints and their efficacy across marketing channels. How can marketers leverage the plethora of data they are collecting? How can they make it actionable? How can they gain an understanding of what channels and audience are performing the best and which are not performing well?Since joining the digital revolution in 1999, I’ve witnesses quite an evolution in the aggregation of data and machine learning and its deployment against business outcomes. I’ve witnessed the evolution of advertising software, custom publishing, optimization algorithms, the rise of programmatic automation, the value of first and third party data, and the enhancements in computing power to leverage these inputs. Using analytics to drive and measure ROI in real time is now possible and enables business to drive unprecedented scale and growth. I am committed to helping my customers reach their goals. I love working with Operations, Merchandizing, IT and Marketing teams who seek knowledge through innovation to drive business outcomes.