Online Marketing• Responsible for co-ordination, re-development and site maintenance of the HRM and Top People websites. • Drove Search Engine Optimisation program to increase organic rankings and drive quality traffic to both websites.• Coordinated PPC campaign for both sites and liaised with google account manager on campaign changes and developments.• Analysed web traffic, identified trends, interpreted results and implemented site improvements.• Monitored online… Show more Online Marketing• Responsible for co-ordination, re-development and site maintenance of the HRM and Top People websites. • Drove Search Engine Optimisation program to increase organic rankings and drive quality traffic to both websites.• Coordinated PPC campaign for both sites and liaised with google account manager on campaign changes and developments.• Analysed web traffic, identified trends, interpreted results and implemented site improvements.• Monitored online trends and determined which channels have the highest return on investment.• Coordinated and executed all Email Marketing campaigns within the organisation. Managed targeted monthly e-newsletters to database, circa 5000 e-shots monthly.Offline Marketing• Partnered with Managing Director in devising Brand Strategies and Marketing Plans, managed expectations while delivering marketing projects on time and within budget constraints.• Management and monitoring of the Marketing Budget.• Re-development of an integrated business development and CRM marketing database ensuring information was relevant and accurate.• Worked with Business Development Manager in preparing client presentations and proposals. • Conducted market analysis, carried out industry research and analyse of revenue sources.• Assessment and coordination of brand promotion through sponsorship agreements.• Event Management both internal and external.• Coordination and deployment of successful PR Campaigns generating brand exposure across national print media. • Forged strong working relationships with industry media and journalists.• Designed and assisted in production and execution of targeted industry surveys to clients. • Liaised with and advised management, clients and designer on design brief and creative development process of all print advertising.• Managed and coordinated the development of all marketing collateral, liaised with designer from material concept to final design and production. Show less

• Daily competitions in Metro, responsibility for contacting promoter, sourced tickets, promoted Metro brand and benefits of editorial in paper, set up competition line and contacted winners.• Feature writing: 60 Sec Interviews: Liaised with PR executives, set up interview schedules, carried out relevant research, conducted interviews and wrote up editorial. Co-ordinated layout of editorial with sub-editors.• Style page: Contacted fashion and beauty experts and PR executives… Show more • Daily competitions in Metro, responsibility for contacting promoter, sourced tickets, promoted Metro brand and benefits of editorial in paper, set up competition line and contacted winners.• Feature writing: 60 Sec Interviews: Liaised with PR executives, set up interview schedules, carried out relevant research, conducted interviews and wrote up editorial. Co-ordinated layout of editorial with sub-editors.• Style page: Contacted fashion and beauty experts and PR executives, set up meetings with all parties, researched possible articles, sourced information and pictures for Style Page features and wrote content. • Created features ideas, researched information for articles and proof-read copy.• Organised diary and travel management of Editorial Department.• Prepared and set-up systems to ensure effective communication and smooth running of day-day activities of newspaper e.g invoicing systems, casual payment systems, staff, customer and contributor requests. • Involved in organising Metro events within the organisation, venue selection, catering, entertainment etc.• Organised photoshoots for Style page, commissioned photographer, model, organised hair and make-up and liaised with PR executives representing fashion brands to provide clothes, shoes and accessories.• Set up meetings with PR representatives to introduce different organisations to the Metro brand.• Built close relationships with Music and Arts promoters, main point of contact with MCD and Aiken Promotions. Show less