I am responsible for the conception, and execution of traditional sales tools to interactive sales aids, websites, VR experiences, and videos. My goal is to help clinicians and patients better understand the motivating benefits of our clients’ life-saving therapies.• Presided over the launch of R2 which is a chemotherapy-free treatment combination for previously treated follicular lymphoma and marginal zone lymphoma. In turn, Celgene’s stock has gained 31.7% in the past six months against the industry’s decline of 2.6%• Responsible for managing the creative process from concept to completion, as well as leading and directing the creative team in the production of all marketing collateral ensuring at all costs visual communication and brand standards are maintained• In addition to Celgene, I have also worked on Incyte, Teva, and Blue Earth Diagnostics

Tasked with concept development, and pitching new business opportunities. I also led the team that handled Johnson & Johnson Oral Care. Where I created material that supported their sales staff both digitally, and in print.• Developed creative strategy and innovative solutions that solved Listerine’s marketing and communication challenges. For example, a redesigned email campaign that saw a 60% increase in click through• Drove continuous process improvement to discover efficiencies and made recommendations within the creative department• Worked closely with client teams to ensure our design solutions were solving both user and business goals• Beyond that, I worked on Johnson & Johnson, Merck, Bayer, Vertex, and Novo Nordisk

I supervised the day-to-day creative strategy for trade shows, websites, direct mail, banner ads, videos, prints ads, and collateral. I also worked closely with account directors to contribute to the strategic planning and positioning for many of Heartland’s clients. I also mentored the various members of the creative team.• Managed and assigned creative teams best suited for each project based on ability and workload to produce stunning, compelling work across various verticals, while also positioning each person for professional growth• Developed and maintained design consistency and quality across projects by providing creative direction and thoughtful critique to art directors, designers, freelancers, and external creative teams (agencies, photographers, illustrators, etc.)• Lead digital experience design and strategy while building collaborative relationships, influencing, and leading the overall UX throughout the company’s various digital needs

I was responsible for the management and development of concepts, execution and presentation for all of our healthcare and interactive clients, with a primary focus on direct mail initiatives.• Create extraordinary concepts and designs that seized attention and curiosity while also leveraging strategic insights across digital/direct mail/social media channels• Managed and mentored a small team in traditional graphic design and interactive/digital designers: delegating, providing feedback, guidance, and ensuring high quality on-time delivery of all assignments• Clients included AstraZeneca, Liberty Medical, MedImmune, Merck, Pfize, Sony, Teva Pharmaceutical Industries Ltd, and Wyeth