Kenneth Blixt Email & Phone Number

Stockholm, Se

Sweden

Venduco helps clients make distinctive, lasting, and substantial improvements in their business and marketing performance.

Stockholm Metropolitan Area

Achievements:▶ Continued building on the Nordic marketing operating model with a blend of internal shared services and local PR and B2B marketing agencies. ▶ Contributed to a revenue increase of 40% by:– Growing Nordic marketing programs 100% in 1st year targeting A-list companies.– Increasing annual marketing activities 200% over 3 years.– Architecting and executing partner marketing campaigns, webinars, client testimonial videos, client case studies, website for Nordics, social media and email marketing campaigns.▶ Created series of thought leadership content used in several marketing programs.▶ Moved LTI up 44% in ranking, from 9th to overall top-5 place amongst 28 direct Nordic competitors.– Achieved “top-of-mind” status among 114 C- level decision makers in my first brand awareness campaign. – Awarded #1 in customer satisfaction in Sweden against 28 direct competitors in Whitelane Research IT sourcing study.

Stockholm, Sweden

LTI, now LTIMindtree (NSE: LTIM) is a $4 billion global technology consulting and digital solutions company helping more than 700 multinational clients succeed in a converging world.Achievements:▶ Transformed the LTI Nordic BU growth strategy into a strategic marketing plan for the Nordic region.▶ Within first three months at LTI I designed and started executing a 360-degree GTM plan containing Nordic brand awareness and ABM campaigns. By applying the holistic framework ´brand-demand-expand´we supported new product launches, strengthened the position of the brand, localized the company’s offerings, supported large deals, grew new and current accounts, and continued building on the strong partner network and relations with key analyst and sourcing advisors.

Stockholm, Sweden

Venduco helps clients make distinctive, lasting, and substantial improvements in their business and marketing performance.3 assignments: 1) Chief Marketing Officer, Mitzie AB, Stockholm B2B SaaS company providing creative workflow solution for photo production processes for H&M’s 65 000 products.▶ Developed and executed startup’s all-inclusive business and go-to-market plan for target markets.▶ Led 3 reporting managers.2) Key Account Manager, Adra Software AB, Stockholm Market-leading B2B SaaS company providing cloud solutions for month-end financial close process for 300+ clients.▶ Initiated & closed multimillion SEK contract within 6 months with multinational company (net sales of €1,3 billion)3) CEO & Chief Marketing Officer, TraceMyFile Ltd., Stockholm and London, UK B2B tech start-up SaaS company enabling internet users to trace, protect and create revenue from their online content.▶ Raised required venture capital, set strategic direction, and took startup to marketplace. ▶ Led 4 reporting managers.

Copenhagen Area, Denmark

GTL received authorization from ICANN to operate as a Top-Level Domain Registry for the new generic TLD extension .nowGlobal Top Level ApS was backed by CAPNOVA (CAT Science) and the billion-dollar Danish investment fund, Vækstfonden. Amazon acquired the rights to ".now" in 2014.▶ Wrote business plan and investment pitch and presented to 12 VC companies over 18 months.▶ Secured multi-million-dollar investment from investment funds.▶ Amazon acquired rights to “.now” in 2014 for an amount that far exceeded investors’ expectations

Stockholm, Sweden

Headed the Marketing and Communication at Zacco A/S, at the time, the largest intellectual property consultant company in Europe with an annual turnover of €100 million.Reported to the CEO and three direct-reporting marketing managers in Denmark, Norway, and Sweden.▶ Created marketing and communications platform to match corporate growth strategy to become #1 in Europe.▶ Launched Zacco in a new arena by persuading financial weekly magazine Affärsvärlden’s analysts to include and recognize IP and trademark firms in an annual consulting guide with 550 companies from 12 industries.

Stockholm, Sweden

Head of Marketing of Zacco’s operations in Sweden with an annual turnover of €12 million. Responsible for planning, execution and follow up of marketing activities. A strong focus was placed on new ways of working with customer acquisition and customer retention.▶ Implemented a Sales and Business Development Program for about 30 patent and trademark consultants. Successfully helped the consultants to strengthen their pre-sale, cross-sale and performance management capabilities. Implemented a strategic and operational sales plan tailored and managed by each department respectively.

Greater Stockholm Metropolitan Area

Consultancy Market Dynamics provides strategic and tactic marketing consulting services. 3 individual assignments: 1) Increased value of 8 clients:▶ marketing investment by 300% and ▶ increased their sales qualified leads by 100%. 2) Interim Chief Marketing Officer, L3 System AB, Stockholm Boutique consulting firm L3 System provides advanced IT consulting services to medium size and large organizations.▶ Developed and implemented vision, mission, corporate strategy, and marketing plan. ▶ Segmented market and developed presentations for many of L3 System’s complex products and services.▶ Instrumental in company still being profitable and competitive after 20+ years.3) Business & Innovation Project Manager, Borneo Internet Management AB, Stockholm▶ Responsible for national and international projects and accounts focusing on business and innovation management of our client’s on-line business. Borneo was acquired in 2003 and is today incorporated into the leading IT and business services company Logica. www.logica.com

Executive Master Of Business Administration - Mba, With The Additional Electives Modules Leadership And Project Management

Dissertation titled: Critical success factors for Nordic SME’s in the B2B industry

Executive Certificate In Management In 2005/2006 And Diploma In Management In 2006/2007, Business, Management, Marketing, And Related Support Services

Diploma Degree In Business Administration (Dihm Qualification), Business, Management, Marketing, And Related Support Services

Activities and Societies: The 2 year program, Diploma in Business Management & Development (DIHM qualification) is recognized at EQF-level.

American Collage Freshman Year In Marketing And Economics, Business, Management, Marketing, And Related Support Services