Venduco AB

I bring 20+ years’ experience driving B2B marketing and communications programs for global tech companies within the Nordic, European and global marketplace. As a seasoned B2B-tech CMO I have learned what drives revenue and brand equity, constantly improving the Marketing Excellence framework as a clear line to value delivery and learning. I am equal parts strategist and tactician designing and executing the whole spectrum from strategic vision to data-driven decision-making and brand management driving marketing initiatives, managing day-to-day marketing operations, and coordinating marketing campaigns and projects. Also, I take stock in cross-functional collaboration, which in my experience has proven to be essential when growing your market share and client base. Here are a few of my traits in terms of way of working: CREATIVITY & INNOVATION: I am always looking to connecting the dots and to view the world from different angles and perspectives. I am driven by finding a fresh perspective, a new opportunity, or finding an alternative, modified or perhaps an entirely disruptive solution. GROWTH & DEVELOPMENT: I have a think-big mindset in everything I do and see true potential in all people and progress. My ability to see possibilities in the future and my enthusiasm to transform these into targets and goals is usually contagious and inspiring to others. PERFORMANCE: I refine marketing campaigns and optimize ROI based on the outcome of performance marketing and what technology and analytical processes of marketing-related data drives customers actions. New marketing investments should always be justified/supported by data. RESPONSIBILITY: Reliability and trust is key, starting with myself. I take psychological ownership for every task that is expected of me. I have a high work ethic and willing to do anything to deliver what I am committed to. TARGETED: My focus explains my drive to achieve more. I get things done.