Ken Hughey Email & Phone Number

Athens, Georgia Area

Senior Google & Microsoft Ads Specialist focused on the Real Estate Investing vertical. As the senior manager I've been responsible for the management of over 5 million dollars in ad spend budget for our clients.

Flowery Branch, Ga

I'm responsible for setting up and managing multiple client paid SEM campaigns. Weekly tasks include:• Research to understand specific client verticals• Account setup using best practices• Daily monitoring, optimizations of account to meet specific client Key Performance Indicator (Cost Per Lead, Cost Per Click, Position, etc.)• Monthly reporting• Daily communication with clients account manager.• Stay abreast with changing SEM tactics and trends, and implement best practices for my client portfolio.Active Certifications in Google AdWords, Google Analytics, Bing AdsOn average, I manage approx 20-25 high end clients, with an approximate combined annual Ad spend in excess of 2 million dollars. In addition to my normal client portfolio, I'm a member of the build team, that is responsible for the initial build and launch phase for new clients.Over the past 5 years, I’ve utilized numerous tools in my work. Some of the tools I’ve utilized include Google Adwords UI & Editor, Bing Ads UI & Editor, Call Tracking Software (Mongoose Metrics, Call Tracking Metrics), Reporting & Data Visualization Tools (Acquisio, Google Data Studio, Reporting within Adwords), SEO Tools (AHrefs, various Moz tools such as Open Site Explorer, Screaming Frog, Google Analytics, Google Search Console, SEMRush, SpyFu, Ranktracker, etc), Local SEO Tools (BrightLocal), Google Tag Manager.

I specialized in helping businesses become more "findable" on the internet, and as a result helped them engage more customers. Specialties include paid traffic via Google Ads and various other 2nd tier platforms.

Greater Atlanta Area

A strategic alliance between Marketing Hunters and DCD to collaborate and implement Inbound Marketing Campaigns.Collaboration areas include :Lead Generation StrategiesVisitor Conversion and Customer Acquisition StrategiesContent Marketing StrategiesAuthority Marketing StrategiesVideo Marketing Strategies

Managed the company’s organic and paid SEO/SEM campaigns, including ongoing content creation. This is in the context of the health insurance niche, which is one of the most competitive niches on the internet. Campaigns included CPM display campaigns, Google Display, Google Remarketing and traditional CPC campaigns.Monitored the weekly activity of our visitor via google analytics and various other tools. This included digging into the data to see both the effectiveness of ongoing campaigns and new opportunities based on visitor behavior and search patterns. At USA, I refocused the company's marketing efforts towards "Inbound Marketing”, with particular focus on lead funnel's, powerful call to action's and rich content. We utilized HubSpot and Salesforce for this effort. My experience with large corporations and small businesses (where you wear many hats) has given me a unique perspective on the big picture and the daily issues facing the business owner.In addition to the SEO/SEM aspects, I also managed the company's numerous website properties and various marketing strategies to improve both traffic and conversions. Examples of these strategies include video marketing, optimized mobile sites to better convert mobile visitors, and integrating traditional print marketing with online lead capture (SMS, Website ).Other duties include managing our outsource resources, including two that worked for us overseas.Tools used daily include Google Analytics, Google Search Console, Raven tools, Ahrefs, Moz Toolset, Excel. In addition to these, we utilize various other tools to track rankings and create content (Adobe Photoshop, Adobe Dreamweaver). I am also an expert with the WordPress CMS.

Designed, Developed and implemented the code that supported the ordering process for both internal and external orders coming into the system. This involved development in Java and Python and extensive Oracle interfaces. The Java interfaces were primarily done utilizing the Silverstream 4GL platform.Team lead and lead developer on the online Catalog module for the customer facing website. This effort not only involved writing the code (Silverstream and Python), but also involved planning/design meetings with individual vendors in order to support the vendor specific messaging formats. Led the user interface design for our customer facing website. The company hired the services of Forrester consulting to review the design. Forrester reported that our design was one of the better designs they have reviewed and gave an A+ rating

Team leader of the front end development team tasked with merging the Local and Long Distance modules within a large call center application. Team Leader of the team assigned to automate the software release process that was used by the client’s front end and back end development teams. Technical consultant, brought in to work on a nation-wide 2-tiered Windows Client/Server telemarketing system. This system was used daily by 3000 sales reps telemarketing consumer and small business long distance service. I began by maintaining and enhancing the application that managed database table maintenance and was given progressively more critical applications.

Worked on a client server application that facilitated the management of tuberculosis (TB) cases and the tracking and reporting of TB control programs. I also had responsibility for designing the installation process for deployment to 50 state health departments.

Consulted on a retail delivery project with Bank South (Client Server Bank Teller system), including design, code, test and implementation. This included working directly with client personnel in joint application development sessions to define and refine requirements.

Software engineer on a team that designed a PC LAN system that automates the loan approval process from receipt of application to printing of legal documentation. Developed a bankruptcy matrix module for a direct lending system, that allowed the loan officer to evaluate the customer for possible credit problems.

Senior programmer on a PC based decision support tool that did in-depth financial analysis, utilizing expert systems concepts to spot subtle trends in a companies financial data.

Lead Analyst/Programmer for the transaction processing portion of a client server system used by bank personnel in their branch offices to process customer transactions as well as process customer service requests. Also did custom software development for existing Unisys customers.