Ken Ma Email & Phone Number

Dallas, TX, US

Dallas, Texas, United States

Dallas, Texas, United States

Dallas, Texas, United States

• Leveraged SaaS software and ETL concepts to translate large data sets into actionable insights for hospital operators
• Lead ongoing client communication and requests including metric creation, solution training, and bug complaints

Frisco, Texas, United States

• Led denial prevention efforts for East Coast clients covering 18 facilities
• Designed and led the development of a root cause analysis engine that identified process gaps and opportunities to decrease patient access and clinical denials
• Built a denials reporting database using Business Intelligence for review of denial data during revenue cycle meetings

Dallas/Fort Worth Area

• Consulted with Dignity Health operations on the integration of the MedeAnalytics business intelligence tool, resulting in a 15% rate increase in financial clearance and 5% increase in POS cash
• Identified data dependencies and shortfalls in order to develop and deploy enterprise wide reporting initiatives that included Denials, DNFB, Account Lifecycle and CFO reporting
• Coordinated with revenue cycle teams to facilitate improvement of revenue cycle processes, reduction in denials and improve cash flow through operational dashboards and reports
• Direct management of analytics and reporting design for the Enterprise Business Intelligence team

Dallas/Fort Worth Area

• Managed client relationships and related recurring annual revenue of $3.5 million dollars. Clients included: Barnabas Health, Dignity Health / Optum 360, Baptist Health System-AL, McLeod Health
• Prepared, facilitated, and managed follow-up of monthly executive roundtables; activities included presentation of key performance indicators and related business performance analyses
• Lead implementations of newly purchased solutions including solution build, testing and end user training
• Developed and implemented the first Patient Access workflow and analytics solution used across all direct and partner clients with 2015 usage growth from 40 to over 200 hospital facilities
• Developed both standardized and advanced patient access metric definitions used to drive record point-of-service cash, denials, and bad debt performance at all MedeAnalytics’ clients
• Implemented the first standard revenue cycle solution on top of an Epic host system to continue providing revenue cycle and reserves analysis; leading to a 95% Epic client retention rate

Dallas/Fort Worth Area

• Managed client data refreshes to ensure web-based solutions were properly updated and operational for client use
• Lead strategic value analysis and presentations through creative uses of databases and data mining
• Handled day to day client issues ranging from ad-hoc analysis, solution bug fixes and training
• Comprehensive understanding of system interfaces, table interactions, and database functionality
• Communicated and managed product enhancements with offshore development team through Salesforce/JIRA

Greater Los Angeles Area

• Responsible for providing accurate web analytics reporting, forecasting, and analysis of KPIs, behavior patterns and various marketing campaigns for Nissan.com
• Delivered actionable insights through ad-hoc reporting and data mining using Omniture and Google Analytics
• Collaborated with information architects to follow and understand best practices for new user content
• Reviewed creative ideas and copy to ensure that they were in line with the business objectives and strategy
• Defined tagging requirements and worked with developers on quality testing and implementation of Omniture tags
• Collaborated with project managers and Nissan client on exploring new ways to layout web design in order to improve user experience and increase lead generation and conversion

Orange County, California Area

• Analyze and research data, prepare actionable reports, and present monthly findings to public relations, OEMs and various ad agencies regarding various ad spending and incentive campaigns.
• Seek out and gather information from all areas of the company (e.g., values trending, ad program analysis, internal web/business analytics) and synthesize to create comprehensive presentations and reports.
• Broaden and improve the market intelligence content and means of accessing and delivering the content through the development and evolution of new study methodologies, formats, delivery platforms, and capabilities.
• Spearheaded and collaborated on 2-3 OEM accounts simultaneously, worth up to a million dollars.

Orange County, California Area

• Develop quantitative and qualitative research projects in areas of product testing and ad testing.
• Design and check tab specifications, calculated data analysis and proof numerical data for accuracy.
• Manage project teams and coordinated workflow between departments and assess project proposals.
• Lead a team on 3-5 projects at one time worth up to $1.5 million dollars.
• Consult clients in various industries, such as pharmaceuticals, automotive, and power sports on market research techniques and implementation strategies.

Mba, Marketing & Strategy

Ba, Economics