Kenneth Mackay Email & Phone Number

Google Ads is difficult to manage.Yet, Google Ads can be a great source of new business.So, how do you achieve that without spending too much of your time?Many businesses use someone to manage their Google Ads.This might be a member of staff, an internal team, or an external agency.But, what are the results?How could Google Ads improve your sales even.

What Do I Do?I help businesses that have tried Google Ads without success.The problem is often how things have been set up and managed.By fixing that, I can achieve the results that you want.The results that you need.Without increasing your budget.How Do I Do This?By following a simple 3-step process.This has rescued many Google Ads campaigns.Each step.

Search Engine Optimisation (SEO) is the process of doing things to get your website to number 1 in Google.Once, #seo was the only option.We still offer it, and are good at it.But, it is not your only option.And not the first thing that you should do.Claims that SEO is dead, are generally made by those who couldn't get it to work.Yet, getting it to work is.

Google Ads is not a magic bullet, despite what many will try and sell you.Indeed, when approached by a prospective client, we take a different tack.Our starting position is that we can't help.We only want you as a client if we are confident that it will benefit you.That you will see a significant, positive return on your investment within a short time.It's.

This is only for people who use Google Ads.Let us look at your #googleads account.And see how to make it better.This can be a review or a formal audit.A review looks for schoolboy errors.Things that we can fix to give you a quick, worthwhile improvement.This is usually the case.The basics were poor.The use of unnecessary advanced features.But, if we find.

Keyword research identifies the words and phrases to use.Also used for #seo, it is even more important with #googleads. This is because unlike with SEO, every click in Google Ads costs you money.But, these should be very valuable clicks, and well worth it.Your keywords should match the landing page to which you send people.You should then expand that list.

Setting up Google Ads has become very easy.There are "Smart" campaigns. Fill in the blanks.You don't need to know anything about Google Ads.And you can start spending money straight away.But, how good can an automated version be?What about the full version with all the features of Google Ads?We always use that and do better than the Smart campaigns.But, it.

Do the numbers in Google Ads make sense to you?Do you know why Google Analytics and Google Ads show different numbers for the same thing?Few people do.But, you need to if you want to succeed with #googleads.Which is why businesses ask for my help.Because the person looking after their Google Ads doesn't know.In Google Ads, there is too much data.But very.

Creating your Google Ads account is only the start.Even if it is set up well.Things change.And this is where the real work begins.Google changes its rules.Your competitors try to outrank you.And people use new words and phrases.15% of searches are new to Google.So, your account is no longer as good.It's like a car needs regular servicing and repairs.You.

Use Google Ads for market research.Test your location and offer.Very fast, at a low cost.Don't confuse this with Google's Keyword Planning Tool.And not with Google's estimates of search volumes (and costs).These can be wrong: * Your location can be too small. * Or they don't have enough data on your niche.So, run a Google Ads campaign.Target your location.

You can display adverts to people who have visited your website in the past.Called retargeting or remarketing, it is very effective.You can also do it for visitors to your social media pages.As well as for lists of your customers, etc.Those most interested in what you do.Who are much easier to turn into sales.Remarketing uses adverts that follow people.

I have run Google Ads and #seo across the world.Google Ads is available in most countries.In many languages.With English being the most common.Which is the only one we use.Not only for the administration, but the adverts themselves.Even if English is not our clients' language.But it is the language of their customers.There is a very good reason why.Google.

There are two main reasons why people train in Google Ads. * They want to run Google Ads better. * They want to understand how their Google Ads is being run.Sometimes both.I am also paid to present public courses on Google Ads.But, I never recommend Google Ads training.It seldom works. Not as you had hoped.With various reasons why.There are two sides to.

Mentoring is the most powerful form of Google Ads training.And it's most successful.It's like an apprenticeship.Where the trainee uses Google Ads every day.Mentoring can be 1-2-1 or in small groups.It can be face-to-face. Virtual mentoring works even better.We follow a structured method.It uses a tell, show, do approach.Tailored to the business and those.

Imagine filling your bath.Turn the taps on full.The water is pouring in.But the plug isn't in.Most of the water goes down the drain.Like most online marketing.You could have the best campaign possible.You might be getting lots of very relevant clicks from Google Ads.But very few are turning into leads, enquiries, or sales.Your marketing plug isn't in.This.

There are lots of Google Ads experts.And many Google Ads gurus and ninjas.But, I'm not one, and I'll tell you why.This may seem strange since I am often described as a #googleadsexpert.But, that is by other people.I never make such claims myself.So, why don't I describe myself as a Google Ads expert?It's because I focus on getting results from using Google.

There are several types of Google Ads.And, they keep adding more.This was one reason why they changed the name from Google AdWords.But, not all types of Google Ads are suitable for every business all the time.You must use what will achieve your business results The right type of Google Ad, in the right way, at the right time.We use those that make the.

Lots of people sell Google Ads services.But many don't actually do it themselves.It is a special skill that takes lots of time and knowledge.Not something that they want to do, even if they could.So they outsource it.Pay someone less than you are paying them, to do it.These people might be in a different country.You don't know who they are.And you can't.

Google Ads is a type of online advertising known as "Pay-per-Click" or "PPC".You pay every time someone clicks on one of your adverts.(This isn't quite true, but that's not important for this.)Although #googleads is the biggest, it is not the only one.There is Microsoft Advertising, once known as Bing Ads.It is very like Google Ads, and you can run it at.

I have talked at events held by the likes of Google and RBS, and to business groups and students.About how to use #digitalmarketing for business growth.Once, this was all #seo.Then, #googleadwords became more common.Now it's all about #googleads.And paid advertising on platforms such as Facebook, Instagram, and LinkedIn.#ppc is and should be of great.

None of us know what we don't know.But, we often know that we don't know.That is when you need good, trusted advice.Google Ads is complex.Yet it is not as complicated as many have made it.Are you confused by tech-speak?Google Ads sound great, but is it for you?Have you used Google Ads without success?Or would like to, but don't know how to begin?Those are.

We began as a web design agency.Also doing hosting, email, and domains.But we were software developers.So, we built advanced websites. * Online shops. * Content management systems (CMS).This was back when these were very difficult and expensive.And we attracted lots of visitors to these sites.Using our skills in #SEO (Search Engine Optimisation).But, then.

Aberdeen, Scotland, United Kingdom

I headed up the team formed to deal with the Y2K bug.Once we fixed that, we sorted out other issues with IT systems.We also developed a large and complex website.But we followed a simple process: * Identify the needs. * Compare that against what was in place. * Make the necessary changes.Some things were being done because they had always been.So, we.

Aberdeen, Scotland, United Kingdom

We had to run, track and manage our client's project.It was an 8-figure per year contract.This used several computer systems.But, it was so complex that nobody was sure how accurate they were.So, I rationalised and standardised things.And the client extended the contract.Three skills were necessary. * I identified the need. * Got rid of the irrelevant. *.

Aberdeen, Scotland, United Kingdom

Another company had developed the client's computer system.But now they wanted us to support it.There was no handover.And the system didn't work.This is like many Google Ads accounts I have inherited over the years.If you are unsure of what your Google Ads account is like, and whether it has been set up well, DM me.If you have had things done that you.

Aberdeen, Scotland, United Kingdom

This was an early use of AI (artificial intelligence).I trained it to become better.By 1,000s of percent.Which is what Google and Facebook have been doing.Big data, machine learning, and AI. Google Ads now offers a bewildering range of options.Enough to confuse most business owners.And most people managing #googleads.Yet it's a game of logic.Knowing how to.

Aberdeen, Scotland, United Kingdom

Imagine you ran a cross-Channel ferry.You need a crew rota. * Different staff. * Who can work only so long. * Different sailings.It's not easy.Yet, I developed a computer algorithm for this.How to work out the best mix.An algorithm is a series of steps.A process to follow.It produces good results every time.This was a good example of an algorithm for.

Aberdeen, Scotland, United Kingdom

I reviewed and implemented project management systems.This was for different clients.Of different sizes and types.The skill here was to identify what the real problems and needs were.Like when I assess my clients' #onlinemarketing options.I can tell whether a business should stop or start using Google Ads.Or how to change how they use them.I also created.

Ma (Hons), Economics

I chose business subjects. * Financial Management. * Econometrics. Things that would be useful. The internet and Google Ads didn't exist.

Meridian

A leadership development programme for those with high potential. Run all across the world. You meet people from different sectors. Find.

Education record

Changing schools halfway through is not a good idea. You've learned different things. Things that aren't in the new school's exams. But.

Education record

Activities and Societies: Chess club. School chess team.This was long before the internet and Google Ads. Yet, a broad and balanced range.