Co-Owner | Ceo
CurrentLed the strategic expansion of Phoenix General Store, opening two locations in Phoenix and launching successful clothing and apothecary lines increasing profitability. I secured significant capital, developed an e-commerce platform, and enhanced our digital presence. My commitment to sustainability and product curation earned the store multiple accolades. | Phoenix General Store features a curated selection of contemporary and ethical products that reflect Phoenix's iconic desert aesthetic.‣ Directed the expansion of Phoenix General into two prime locations, managing all facets from scouting to construction, which significantly enhanced brand visibility.‣ Developed a strategic business plan that identified new opportunities, boosting revenue by 25% through precise budgeting and purchasing strategies.‣ Secured over $500k in capital through effective fundraising, capital management, and investor relations.‣ Launched exclusive clothing and apothecary lines, increasing gross profit margins by 20%.‣ Spearheaded the development and launch of an e-commerce platform, increasing sales by 10% and expanding the customer base globally.‣ Consistently earned the title of "Best Clothing Store" from Phoenix New Times since 2016.‣ Expanded digital presence to over 20k Instagram followers, 15,000 email subscribers, and a customer base of 25,000, driven by targeted marketing and community engagement.‣ Led a diverse team of 10, established a comprehensive training program, and authored the first employee handbook, setting the foundation for company policies and procedures.‣ Implemented sustainable and eco-friendly practices across product lines and operations, aligning with consumer values and reducing environmental impact.‣ Organized high-profile community events that boosted store traffic by 25% and supported local non-profits, enhancing community relations and store visibility.‣ Reduced costs by 10% through operational efficiencies.