Kenneth Sim Email & Phone Number

Singapore

• Oversaw the entire social media management process for the social media team which includes contributing to content ideation based on client’s brief, managing internal processes such as timelines, content trackers, briefing of production team (designers, video editors) and generating monthly performance reports that would lead to meeting clients indicated KPIs• Collaborated with Content Strategist & Social Media Lead to ideate, conceptualise, strategise content calendars, schedule posts, manage comments and issues on client’s various social media platforms• Executed a successful social media campaign in terms of awareness, engagements, and interactions for Singapore Computer Society’s SG100 Women in Tech List 2023, achieving a record 800 nominations and a 29% growth in terms of total nominations since 2021• Implemented a flagship LinkedIn Executive Programme for Palo Alto Networks, featuring 5 senior executives across ASEAN as brand ambassadors on LinkedIn. Combined B2C tactics with B2B messaging, improving the average engagement rate by 4.09% from March to May 2023.• Curated and managed content on PRecious Communications’ social media platforms (Instagram, LinkedIn, and Facebook) to aid in lead generation. Learned to film and edit two Instagram reels (Pass the Phone Challenge and PRecious in Phuket) as part of the PRecious 10-year anniversary offsite

Singapore

Singapore

• Supported the Manager in creating interim and post-campaign reports while enhancing client value by offering strategic recommendations to clients in the Retail and Insurance sectors • Activated successful online campaigns by coordinating with clients on campaign details and creative submissions and working with Traders to set up campaigns and ensure timely invoices submissions • Utilised on platforms such as Google Analytics, Search Ads 360 and Facebook Manager to monitor budgets, track campaign performance and ensuring that client targets are met

Singapore

• Provides quality Starbucks beverages, whole coffee bean and food products consistently for all customer by following all recipe and presentation standards while adhering to health, safety and sanitation guidelines for all products• Delivers customer service by showing “customer comes first” attitude while connecting with the customer• Assigned to handle sales/cash register based on Store Manager’s manpower allocation while promoting both new Starbucks beverages and Starbucks Reserve beverages to customers and also creating a customer connection with them at the same time• Communicate critical information to Store Manager in order to respond to high volume or unusual events to be in line with Store Operating Standards

Singapore

• Assigned to specific online sessions such as interviews, fireside chats, and award ceremony presentations that involved speakers throughout the 4 days of the SFF x Switch Festival 2020• Supported the SFF x Switch Customer Service Support Team in solving SFF x Switch Festival 2020 participants enquiries and difficulties on accessing live sessions online

Singapore

• Led a team of more than 10 interns under the Business Development Team to execute and work towards the strategic direction of the SIM Career Development office while mentoring them through goal settings and guiding them in achieving it• Cooperated with the Employer Engagement Department in planning and execution of the first IGNITE SIM Virtual Career & Internship Fair 2020, where more than 30 companies from various sectors such as E-commerce, IT, PR & Media and Financial Services participated over a period of 4 days• Facilitated and was a part of the interview panel with SIM Career Development Office staff to assess potential Talent Development Programme Applicants

Singapore

• Assumed the role of Publications IC for DREAMS SIM GE Career and Internship Fair 2020 and initiated more interactive marketing efforts through various social media platforms such as Facebook and Instagram Stories, gaining more awareness and participation from SIM GE students• Collaborated with seven Career Chapters, a platform that is created for SIM GE students to develop interest and improve their knowledge on each of the respective industries through various Learning Journeys, Sharing Sessions and Company Engagements such as SHOPEE Singapore, Sembcorp Marine Singapore, Home Team NS, Asia Pacific Breweries and Yoguru Singapore• Increased awareness on jobs and internships available to all SIM GE students by designing and compiling a series of ongoing jobs and internships postings onto Facebook and Instagram relating to the seven Career Chapters• Facilitated and was a part of the interview panel with SIM Career Development Office staff to assess potential Talent Development Programme applicants

Singapore

•Advised walk-in visitors on enquiries relating to career guidance, events and workshops organised by the SIM Career Development office• Organised and emceed for Career Cafe 2019, a networking event that aims to introduce the Hospitality, Lifestyle and Retail Industry to SIM GE students by inviting SIM Alumnus working at Hotel G Singapore, Uniqlo Singapore, Courts Singapore, CULINARYON Singapore and LUXASIA Singapore to share their experience and opinions on their job and their industry• Took up the role of assistant event coordinator and VIP Host for CEO Dialogue 2019 to get first-hand experience for being in charge of an event and ensured the event is successfully executed• Emceed for Young Graduate Career Forum 2019, a forum and networking session organised for SIM GE Students where SIM GE Graduates shared their student experience and advice gained from their career success• Created marketing offline and online marketing collaterals and produced videos to promote various successful events such as Express Yourself Public Speaking Competition and SIM GE Edge Award Presentation 2019• Responsible for managing logistics matters while coordinating with the Operations and Marketing team for SIM Career Connect Development Office Appreciation Night 2019

Singapore

• Conducted quality checks of contents published on digital channels daily and initiated and coordinate fixes for any user interfaces errors found while resolving customer enquiries and feedback on digital channels

Singapore

• Created client’s traveller profile upon client request• Ensured daily submission of client’s travel data without errors• Revised client’s traveller profile accordingly to client request

Bachelor Of Science (Honours) In Business And Management

Activities and Societies: Media and Marketing Committee Member, University of London Student Council (2018) Section Leader, SIM Guitar.

Diploma In Tourism And Resort Management

Higher Nitec In Leisure And Travel Operations, Tourism And Hospitality Operations

Nitec In Service Skills (Tourism), Tourism And Hospitality Operations