Kenneth is a budding design and futures researcher. He is committed to helping others imagine and create better worlds through human-centered design and critical thinking—first through editorial work, then cultural studies, and now design research, strategic foresight, and developmental coaching.Prior to his move into design and futures, he worked in strategy, market research, content design, and editorial with data storytellers and niche tech startups, digital publishers, universities, and market research agencies. His strengths are in using empathy, research, and language to help clients understand and meet the needs of those they serve while growing into their own voices. In his free time, Kenneth brews coffee and dabbles in movement arts. Coffee reminds him of how the simplest sensory experiences can gather and connect. Movement exploration allows him to savour the wonder of trying and not-knowing, in a world where growth is too often defined by achievement.Currently thinking about: Trauma-informed and affective futures, futures capacity building, transition design, postcapitalism, developmental coaching
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Senior StrategistTribal WorldwideSingapore
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Design ResearcherHeist Design Dec 2023 - PresentSingaporeI'm working on contract projects with Heist Design, a collective of talented design professionals focused on cultural insights and innovation. -
Editor, Writer, And Content DesignerSelf-Employed Jan 2017 - PresentSingaporeI bring a human-centered lens to content design, using qualitative research and empathy to understand what readers truly need from a piece of writing. I'm comfortable working across most mediums and fields, from fiction and nonfiction books to digital, social, and brand copy and microcopy. Past clients include universities, digital and traditional publishers, academics, travel agencies, tech startups, and individual authors.Special strengths in brand identity, content curation, and copyediting.I'm currently focusing on growing my futures and design research skills, but am open to any interesting and unusual editorial projects, especially those supporting a good cause!
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Research DesignerStudio Dojo Jan 2023 - Sep 2023SingaporeI help design and lead qualitative research processes and learning experiences for a volunteer-driven study on sustainability in Singapore, under the Good Design Research initiative by DesignSingapore Council. This includes producing and co-facilitating learning experiences and educational materials around qualitative research topics (e.g., interviewing, semiotics, sensemaking), as well as leading sensemaking and writing for the final report. -
Cultural StrategistJunk May 2022 - Oct 2022SingaporeAt JUNK, I designed research methodologies and conducted mixed-methods ethnographic fieldwork (in-person and remote interviews with and without moderators, online diary studies) along with desk research on topics such as food futures and cultural trends in Asia. I analysed and synthesised insights from the data with the team, building up to actionable and relevant strategic recommendations for government agencies and businesses (Unilever, KFC, Agency for Integrated Care). I also helped lay the groundwork for JUNK's refreshed publication (upcoming), including its ideal audience, brand identity, and editorial workflows. -
Editorial And Marketing LeadKontinentalist Jun 2021 - Apr 2022SingaporeKontinentalist is a small data storytelling studio and publication at the forefront of Asia's data visualisation and design scene. I led the editorial and marketing teams, where we explored short-form data storytelling and data literacy campaigns, ran product and content design sprints, developed and facilitated workshops, and built internal systems to keep pace with the studio's growth. -
Editor And Content StrategistKontinentalist Jan 2020 - May 2021SingaporeI was part of a talented team of multidisciplinary writers, designers, and developers helping Kontinentalist discover its identity and voice as an early mover in Asia's data visualisation scene. Using digital semiotics techniques, surveys, and audience personas, I contributed insights and frameworks to a crucial brand strategy revamp. We repositioned Kontinentalist as an award-winning data storytelling studio focused on social change, leading to 1–3x social media platform growth in the following year, alongside a significant increase in partnerships and client work.
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Cultural Intelligence ResearcherQuilt.Ai Sep 2018 - Dec 2018SingaporeI gathered, analysed, and synthesised online consumer data with a cross-functional team of data and qualitative research experts to deliver sharp cultural insights on client projects (Target, Flipkart). My work also involved using ethnographic techniques (desk research, semiotic analysis, site visits), training cultural machine learning algorithms, and writing thought pieces. -
Editorial AssistantEpigram Books Jan 2018 - Jul 2018SingaporeI advised authors, edited manuscripts, and vetted submissions for Epigram Books, a small, award-winning independent publisher in Singapore.
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Production AssistantUniversity Of Minnesota Press Aug 2016 - Jul 2017Minneapolis, MinnesotaI helped vet, produce, and proofread fiction, nonfiction, and academic books at a globally recognised university press.
Kenneth Y. Wee Skills
Kenneth Y. Wee Education Details
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Frequently Asked Questions about Kenneth Y. Wee
What company does Kenneth Y. Wee work for?
Kenneth Y. Wee works for Tribal Worldwide
What is Kenneth Y. Wee's role at the current company?
Kenneth Y. Wee's current role is Senior Strategist.
What schools did Kenneth Y. Wee attend?
Kenneth Y. Wee attended Hyper Island, Uc San Diego Extension, Grinnell College.
What skills is Kenneth Y. Wee known for?
Kenneth Y. Wee has skills like Writing, Open Mindedness, Publications, Reasoning Skills, Proofreading, Microsoft Powerpoint, Teaching, Media Studies, Market Research, Communication, English, Remote Work.
Who are Kenneth Y. Wee's colleagues?
Kenneth Y. Wee's colleagues are Dee Nelson, Marcelo Felix, Eunice Jean-Francois, Jean Andy Lindor, Lori Cassidy, Charles Delong, Rahma Lada Is-Haka.
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