With a marketing focus, I develop engaging messaging strategies and write precision copy, that aims to convert readers into measurable gains.I also coordinate additional marketing efforts and manage projects across digital and traditional platforms.I work with sales, marketing, live events and education teams to create the most effective messaging campaigns, that drive awareness and create positive customer/client engagement.Ultimately, I develop messaging strategies that are specifically tailored for the SEMA brand, to generate the most revenue in form of event registration, positive brand growth, ticket sales and donations. The SEMA Show is one of the world’s largest trade shows, and marketing this beast is no easy feat…. but I enjoy every moment and every challenge.

Managing the projects and overall department coordination for a marketing team of eight. Working across digital media, social media, printed media, internal & external communications, I ensured all of these pieces had all of the support needed to complete all yearly projects.Using data from team channel managers, I assembled the department M.O.S (monthly operation report) and presented it to the VP of marketing. Using this report, our team was able to determine weaknesses, and increase efforts where they had the most positive effect. This led to an overall increase in marketing project success.

Developing and producing video content for multiple platforms (social, OTT, traditional commercials, etc.).From start to finish, I worked with the creative team to develop and produce immersive digital marketing campaigns that are rooted in brand purpose, and driven by genuine stories.

Managing the development of web, television and film content. Including the management and supervision of multiple production teams, budgets, and media/communications schedules.