Kenny Day Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

Beverly Hills, California, US

• Armed sales, account, and product teams with strategic narratives that showcase Live Nation’s position at the forefront of culture, driving strategic marketing partnerships, business opportunities, and thought leadership
• Consulted with division executives to understand business objectives, develop a holistic framework that addresses hypotheses and answers key questions, then distill analyses into digestible findings and present.
• Led global research on impact of COVID-19 on live music fans to understand fans’ willingness to return to live music; used for corporate earnings calls, in press, and for client meetings
• Conducted 12 client projects, 4 themed category projects, and 52 quick polls a year studying culture and consumer behavior shifts; notable topics included health & wellness technology, live streaming, sexuality.
• Oversaw proprietary research panel of live music fans, including recruiting and vendor management
• Owned insight team’s internship program including recruiting, hiring, onboarding, and management of three interns

New York, NY, US

• Client: Sony Music Entertainment
• Owned daily management of the Sony Music Entertainment account, sitting on-site liaising with Sony’s Insights & Reporting division and label Promotions, Finance, and Sales teams to provide tool onboarding, training.
• Led custom analytic projects using Music Connect, SoundScan, and BDS Suite products to provide actionable insight around physical and digital sales, streaming, and airplay activity
• Worked with internal Nielsen Music product and tech teams to successfully problem-solve hundreds of data issues brought forth by clients at all levels of seniority

New York, NY, US

• Partnered with clients to translate data-driven challenges into actionable recommendations on a team whose project revenue increased 200+% over two years
• Expanded Nielsen Music’s global music program by developing methodology for and analyzing data behind our industry-leading Music 360 reports; created survey for the LATAM Music 360, resulting in more clients and revenue
• Led artist-centric projects to help cross-functional label teams such as touring, partnerships, social, and management to pitch and secure new revenue, enhance the concert experience, and launch new album cycles
• Generated business and revenue opportunities through proposal writing, sales development, and marketing efforts; proactively identified business opportunity with a brand sponsoring in music, resulting in $100K revenue.
• Grew L.A. membership of Nielsen Generation ERG to 40% of office associates and led ERG rollout across the company
• Promoted from Research Analyst to Senior Research Analyst in July 2017

New York, NY, US

• Supported Fortune 500 clients’ innovation efforts with insights and recommendations via concept/product testing
• Completed 30+ studies totaling over $2.2 million in revenue to Nielsen, including studies in the U.S., Canada, Australia, South Korea, Malaysia, and Brazil
• Co-led the creation of a Cincinnati chapter of Nielsen Young Professionals
• Assisted University Recruiting team with recruiting at University of Cincinnati