Kenny Norton Email & Phone Number

Atlanta, GA, US

• Led the advertising team to increase portfolio lead rate by 28%, reduced the cost per lead by 27% and increased the click through rate by 37.5% over the last year
• Supervised a team of advertising specialists, including onboarding and training
• Created and implemented policies and procedures for paid advertising
• Put in place advertising KPIs and reports
• Developed training courses and workshops for the account team to learn paid advertising best practices
• Brought in new media platforms for client advertising

Atlanta, GA

• Provided freelance copywriting services
• Provided freelance SEO consulting and optimization services
• Created and updated web content for SEO and communication documents for clients that included small businesses, corporations and agencies
• Wrote SEM ad copy
• Edited articles for style, clarity and length
• Provided content management services

Atlanta

• Managed a portfolio of $380,000 in monthly spend on SEM/PPC search accounts and maintained the performance for each account, meeting KPI metrics and lead estimates
• Took a low performing portfolio and turned it around to a high performing portfolio
• Built (setup), proofed and optimized SEM campaigns and landing pages with weekly optimizations to improve conversions based on search reports and performance metrics from KPI reports, Adwords and Bing Ads
• Wrote competitive ads and landing page content to improve conversions and quality scores
• Created weekly KPI reports and conducted bi-weekly calls with sales to discuss performance
• Kept a clear communication path open with sales to discuss performance, changes and optimizations

Atlanta, GA

• Managed content, created web content, wrote articles, managed writers and assignments, and edited articles for the online magazine
• Promoted website engagement through social media postings and social media advertising

Atlanta, GA

• Managed a portfolio of PPC/SEM accounts and maintained the performance for each account
• Improved portfolio performance and reduced costs by over $1300 by optimizing campaigns and improving quality scores while increasing conversions
• Wrote and edited direct mail post cards for a variety of industries, website content for more than 500 YP.com advertisers with SEO optimizations, and wrote SEM ads and landing pages
• Trained new employees on systems and created training documents and presentations
• Consulted with advertisers on their website content and design ideas

Marietta. GA

• Managed content on the school website by writing new articles, editing articles, removing outdated content and uploading photos
• Developed new website with SEO optimization
• Taught English classes

Atlanta, GA

• Wrote and edited employee communication
• Content management for IM employee intranet
• Assisted with developing communication strategy

Kennesaw, GA

• SEO copywriting and optimizing
• Edited, rewrote and optimized more than 3,000 articles to ensure consistency of style, tone and message for the small business portal (Bizzoodle) and optimized for SEO
• Wrote marketing messages on monthly statements

Canton, GA

• Trained journalism staff of 18 to use PageMaker for publications
• Managed journalism yearly budget of $24,000 by obtaining contracts for photography and printing; oversaw ad sales and billing
• Taught English Classes

Marietta, GA

• Raised $1,000 to meet fundraising goal for the literary magazine
• Taught English classes

Taught an English class as a long-term substitute and other classes

Atlanta, GA

• Wrote and oversaw production of a promotional video; wrote press releases and articles

Atlanta, GA

• Contributed to the Georgia Senate Weekly Wrap Up Report by writing and editing articles and press releases

M.Ed., English Education

B.S., Communication