Ken Pfaffmann Email & Phone Number

Boston, Ma, Us

Dallas, Texas, Us

Member of The Garner Network

I offer expertise in product marketing, go-to-market, strategy, product management, product innovation, competitive analysis, and pricing. By advising on product, sales, and marketing alignment, companies unlock growth. My team development leadership focuses on coaching to define, build, develop, engage, and retain high-performing teams.

Madrid, Es

I championed regional product strategy and led a team of highly engaged employees to execute our US go-to-market vision. I was accountable for regional sales enablement, product relevance, brand awareness, thought leadership, and organization development, which resulted in exponential sales pipeline growth, exceptional customer retention, and new regional partnerships.

Madrid, Es

As a global team leader spanning five continents, I was accountable for developing our unique selling proposition and product positioning by market, understanding customer needs for strategic customers, and migrating our product platform. By transitioning our organization to Scaled Agile Framework (SAFe), we improved our approach to communicate the value of our product roadmap, increased launch predictability, and grew product knowledge for the entire organization.

Madrid, Es

I built and led this international team after defining reorganization roles and responsibilities for a global restructuring. I was accountable for developing our global 5-year strategic product plan, which included defining our value proposition strategy, building our product communication framework, analyzing the market landscape (TAM, trends, competition, pricing), defining product migration requirements by region, and establishing product roadmap priorities.

Madrid, Es

I created and managed a new team of regional commercial and product specialists who consistently exceeded transaction and revenue growth. During the transition to our new support model, I oversaw increases in customer satisfaction and retention, while also achieving organization-leading team engagement through the rollout.

New York, Ny, Us

I led a global team responsible for developing value proposition positioning, creating sales enablement tools, prioritizing product roadmap investment, and launching top-priority product feature sets. My focus was on delivering the first global value proposition and sales presentation library, creating a long-term strategic product plan, managing governance, and designing a global product framework and structure.

New York, Ny, Us

I started our Australian business from scratch, developed a regional product strategy, integrated an acquired company, and led the new organization to become a market disruptor. In addition to P&L oversight, my leadership of all functional teams and thought leadership presence established Egencia as the market challenger and product leader with tech plus service.

New York, Ny, Us