I have over 30 years experience in marketing and business management with expertise in corporate marketing strategy, direct marketing, E-marketing, CRM, social media marketing, graphic design, website design, PR and advertising (page and online). I always apply five basic principals to all of my activities with a focus on customer loyalty, customer sales development, new client acquisition, profitability and brand promotion utilising all the elements of the marketing mix to achieve corporate goals. The foundation for success in these ambitions is planning.I have run my own consultancy helping SME's to deliver effective marketing campaigns as well as heading several companies as Managing Director and have applied my skills across a wide range of industries. In recent years I have specialised in the Electronic Components and LED lighting Industries in distribution.Markets: Business Management, Electronics Industry, LEDs and Opto Electronics, Professional Sound and Light Industries, Automotive Retail, Office Furniture and Environments. Marketing Specialties/Skills: Strategic Marketing, Graphic Design, Brand Promotion, Website Design and SEO, Social Media Marketing, Advertising (page and on-line), PR, E-marketing, CRM Systems and Database Management, Direct Mail, Events and Outreach Activities.