Ken Rhines Email & Phone Number

Philadelphia, Pa, Us

Our team focuses on providing analysis and insights to drive better business and product decisions for Comcast / Xfinity products and services, as well as to create better user experiences for our customers. In this role my partner and I developed a rigorous CI process that assesses markets, competitive landscapes, trends, consumer drivers, feature comparisons, product rankings and applies evaluative frameworks to generate insights, recommendations and strategies, leading or assisting in the creation of rigorous and successful Product Management roadmaps. Deliverables include an exhaustive report of use to many user groups across the company including business lines, marketing, designers, engineers and researchers. Also includes an Executive Summary, with presentations to stakeholders across Comcast, Sky, NBC and Universal Studios, often including c-level executives.While insights identified and strategies recommended are confidential, recent projects include:• Health, Aging-in-Place and Telemedicine• Social Media and Interactive Online Content• User-Generated Content, Livestreaming, Short-form Content and Cloud Gaming• PayTV Alternatives: SVODs (Netflix), VMVPDs, DTC and Aggregators• Smart Home / Home Security and Automation; Computer Vision• Virtual and Voice Assistants, Virtual Customer Assistants• Smart Speakers, Sound Bars and Smart Displays / AI Assistants• Future of Work: UC&C, VR headsets, AR / Smart glasses /3D Worlds / Metaverse• Interactive Experiences: Watch Parties, AR/VR, TV Cameras competitive Overview• Web3 applications and implementation• Generative AI, Large Language Models

Blue Bell, Pennsylvania, Us

We help startups, divisions and products get going, and get small companies growing.Our core services include:• Generating & Screening Product, Service and Enhancement Ideas• Business Plans, Competitive Research and Management Consulting• Testing & Analyzing Ideas, Concepts & Opportunities• Building Systems, Process and Operations, Beta Testing and implementation• Launching & Productionizing, including Sales & Marketing Support• Business Development & Solution SalesOur focus is on startups, small companies and new divisions in larger healthcare, medical, medical device, life sciences and information & analytics areas.In my leadership role, I find potential clients and evaluate needs, then bring in the right members of my team to evaluate and understand needs and make recommendations. When we agree on what to do next, my team and I bring in other partners and vendors to make it all happen.Our culture is to keep things simple, understandable and friendly, and we emphasize clear communication and expectations from start to finish.Feel free to reach out to me for anything at all. The opportunity to work with so many new people on so many interesting projects has been incredibly rewarding.

Mclean, Virginia, Us

On-site consultant with The Leading Path, an award winning Information Technology and Management Consulting firm focused on providing solutions in process, technology, and operations to our government and Fortune 500 clients. We have been named one of the top 100 Small Businesses in the country by the US Chamber of Commerce and listed in Inc.’s Fastest Growing companies.

San Francisco, Ca, Us

Led creation of a new business line focusing on applying advanced analytics and modeling to identify Key Opinion Leaders (KOLs) for healthcare clients in Doximity’s DocNavigator product. Worked closely with clients and my team to understand and address client needs on an engagement-by-engagement basis. Collaborated internally with leadership, sales, data science and client service to define and deliver products and go-to-market plans. Recruited and led a team to sell and produce cutting-edge scores and insights to help healthcare clients achieve superior business results. Led Product Management, creating vision, strategy and roadmaps, and working with Engineering, Data Science and designers to create a wildly and quickly successful product.Originally recruited to define, offer and launch Doximity’s new KOL product to top Healthcare companies and to advance Doximity’s existing analytics and scorings to provide compelling insights to clients. Quickly grew my team to five people as well as support staff. In Doximity’s fantastic highly entrepreneurial environment, on any given moment I could be on-site at a Top 5 Pharma client helping to define and figure out how to solve their analytics and KOL identification challenges, working with Data Science to improve our model, diving into Doximity’s data to perform analytics, planning marketing, sales and conference activities, or defining Product Development roadmaps. Doximity is the largest medical professional network with more than 2/3 (625,000) of US physicians as verified members. With Doximity, physicians can quickly connect with any U.S. physician to securely collaborate on patient treatment or identify the appropriate expert for patient referrals. Doximity is available on the web, iOS and Android.

King Of Prussia, Pa, Us

Recruited to lead Product Development and IT Project Management for a new division of a leading company that brings innovative online healthcare services and insurance to international travelers and study abroad students in over 180 countries around the world. Led product development efforts on a number of forward-thinking mobile, technology and patient-centered offerings designed to improve the process of healthcare. Initiatives included mHealth, ePayments, Wellness, personalized health resource reports, online Rxing, EHR integration, web portals creation and B2C, B2B2C and Social Media strategy. Led all parts of an initiative (technology, process, marketing) to design, build and launch an exclusive HIPAA-compliant global Telemedicine solution for the company’s global travelers who need to talk to a physician while traveling abroad.Executed an exciting Social Television initiative, bringing engaging TV content to international travelers through a Facebook television show, On The Map. Worked with producers, developers, social media experts and a Public Relations company to successfully launch and broadcast the show.Projects included launching the company's API portal and a new portal website for physicians and facilities that provide inpatient and outpatient health services to our insured members traveling abroad.

Us

Recruited by CEO to lead a new division, growing it from revenues of near $0 to over $2,500,000 in less than 12 months. This new division provided research and research services to organizations that wished to survey physicians and other health care professionals, including market research companies, pharmaceutical companies, ad agencies, and government and educational entities. Owned the full range of product and business line planning, including working with dedicated sales folks on go-to-market and sales planning, as well as being primarily responsible for estimations and supporting proposals being prepared by sales. Additionally, directed a growing team fully responsible for survey research operations for both internal and external customers, including advertising value measurement, survey design, programming, fielding, reporting and delivery, utilizing both internal and external resources, coordinating across sales, client service, technical and analytical groups. Responsible for putting best practices in place and improving operations, allowing seamless management of growing workloads with non-linear staffing increases. Led business planning, working with stakeholders to identify high-impact cross-functional initiatives that will enable business growth, then presenting to senior management to gain their support. Led a working group managing over 20 separate but inter-related initiatives.The thing I loved best about my position, besides working with great folks in an amazing company where a can-do attitude is the norm, was the variety and the ability to use my broad experience in any number of ways to make a difference to my department and the company: on a typical day, I could be working on estimates, field issues, SWOT analysis, business process improvements, product positioning, statistical analysis, technical spec-writing, career-planning with my team... and that's just in the morning! Every day was an adventure, and a blast!

Danbury, Ct, Us

Responsible for developing and executing business and marketing strategy around measuring and quantifying US and global pharmaceutical promotion, including in-person, sampling, DTC and professional journal and online advertising, through a panel of 8,000 Physicians and Health Care Providers as well as in-licensed and secondary data sources. Role included executing business and marketing plans with other IMS departments to achieve revenue ($5M in US, $9M Americas, $18M globally) and profitability goals, while also directing product development and project management efforts in this area in over 30 countries globally, working with internal development and support groups across four continents. Additionally, led sales efforts, including marketing plans, sales calls, and client support in the US for IMS Global Promotional Effectiveness products, with the support of 1-2 salespeople and client service personnel.

Danbury, Ct, Us

Director of IMS' primary market research division, leading a department of amazing folks (25 on-shore, 35 offshore) who were responsible for collecting primary market research information from 12,000 physicians monthly on pharmaceutical promotional activity and medical activity, and then providing longitudinal data to pharmaceutical clients. Also worked on launching numerous North American and Global initiatives as well as numerous ad hoc primary research projects that usually required the building of physician panels for on-going research purposes and longitudinal measurement.

Danbury, Ct, Us

Cross-functional position combining Product Development, IT Project Management and Business Architecture of new systems, tools and data visualization tools for panel-based market research audits. Position required working cross-functionally with stakeholders in the business line, sales, customer service, statistics and operations to develop new products and services for clients and our physician panels.

Capita used NASA technology to measure brainwaves indicative of attention levels, and combined this information with traditional market research methods to evaluate television programming and commercials. Initially hired as Director of Research responsible for all aspects of client research projects, duties quickly expanded to also include responsibility for marketing and strategic planning.Marketing - Directed all marketing efforts, including strategic planning, marketing communications, and presentations. • Created completely new business and marketing plans, attracting an investment commitment of $1 million even during difficult financial conditions. • Defined three new lines of business, developed and nurtured new partnerships.• Developed marketing materials, in-depth financial projections, business cases, and competitive and market analyses for a company with a $3.5 million budget.• Developed sales leads and made sales presentations, attracting several new clients.

Responsible for managing a cross-functional department that designed and estimated market research projects, and provided statistical, technical, and product expertise. Monitored productivity and quality of projects executed, worked to ensure data collection and processing was performed on-time and on-budget.

A series of increasingly responsible roles in political polling and market research, operations and estimating:* Statistical Programmer and Analyst* Survey Programmer* Call Center Supervisor* Field Director* Survey Sampling and Analytics* Research Analyst* Research Project Manager

Us

Certification, Designing And Building Ai Products & Services

Mba, Management

Master'S Certificate - 30 Credits, It Project Management

Ba, History, Statistics