Ken Roden Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

New York, Ny, Us

Burlington, Vt, Us

Marketing at its best is when it's connected to the business and creates an emotional experience for your customer. Our approach with clients is outcomes-driven, collaborative, and no fuss. Let's build something great together.Lead Product Marketing for Clovers AI overseeing:GTM StrategyProduct LaunchesCompetitive IntelligenceSales EnablementPositioning & Messaging PLG

Hoboken, Nj, Us

Creating connections with global customers through strategic vision and execution. Leading a talented team at Crossknowlege, overseeing demand generation, account-based marketing, brand, product marketing, digital, customer marketing, and content.

Hoboken, Nj, Us

As Senior Director of Product Marketing, I led the global marketing strategy, focusing on positioning & messaging, product launch, competitive analysis, pricing & packaging, and segment marketing. Collaborating with Demand, Corporate, and Sales Teams we implemented campaigns that increased pipeline and showcased our differentiated business value. I led a fully integrated product launch, ensuring our brand story resonated with our target audiences. My strategic leadership successfully positioned Crossknowledge as a market leader, achieving recognition by analysts including Fosway and Training Industries. In 2023, I was honored by being named as one of the "Top Learning Executives" by Craig Weiss.

As the Director of Product Marketing at a start-up, I built and developed go-to-market (GTM) strategies, leading to $850K in pipeline creation and solidifying our strategic narrative and market positioning. My crafting of a compelling strategic narrative resulted in eight consecutive weeks of media mentions, and I led a product-market fit exercise that increased closed-won deals by 15%. Through the development of challenger-based sales pitches, I enhanced sales rep consistency by 30%, demonstrating my ability to drive both strategy and execution effectively.

Seattle, Washington, Us

As the Director of Customer Marketing and Advocacy, I built and led the customer marketing function and guided a cross-functional team to develop a user review strategy, resulting in our product being ranked #1 in Customer Satisfaction on G2 for five consecutive quarters and recognized as a “Leader” on the Forrester Wave. I developed effective marketing programs that not only created new pipelines, but also amplified advocacy assets by 4x, and successfully launched Highspot’s inaugural user conference with over 900 attendees, leading to 32 cross-sell opportunities. I dramatically increased product connections by over 600% with major customers, and boosted customer advocacy in sales and marketing activities through integrated messaging, which raised product usage by 8%.

Kitchener, On, Ca

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Santa Monica, Ca, Us

Boca Raton, Florida, Us

Plan and create content for product launches including case studies, sales tools, collateral, and digital pieces Develop product positioning and buyer personas Perform market research to provide competitive and industry data to sales force and leadershipLaunch both digital and grass roots B2C campaigns with 60% increase in app downloadsDevelop and manage Blackboard Mobile’s Social Strategy leading to a 55% increase in engagement and product awarenessCollaborate with Vertical, Channel, and Corporate Marketing teams to create a one message strategy and align go-to-market planAct as client manager for Blackboard’s largest partner Sprint/Nextel (over $20 million in revenue)Consult Sprint on regional marketing initiatives, with a 13% increase in new mobile phone subscribersOversee and manage Blackboard Mobile events, including planning and logistics

Boca Raton, Florida, Us

Coordinate B2C marketing events/activities at 100+ institutions Co-Lead BbMobile Social Media InitiativesCreate and edit collateral

South San Francisco, California, Us

Assisted in the creating of media kits consisting of brochures and product information.Oversees Infohrm social media outreach, maintaining all existing accounts and explore new ventures.Assisted in the creation and editing collateral for the North American Infohrm Conference.Maintained and updates CRM database for use of lead generation.Drafted speaking proposals for HR Tomorrow Conference and Google Workforce Seminar.Created agendas and logistics of Inform roadshows.Performed market research to find trends and opportunities in the industry.

Assisted in developing the New Media Team at NAVTEQ, using outlets including Twitter and Yammer.Worked to develop national marketing and advertising pieces Created a system that better organized advertising contracts, which eased the workload from ad collectors.Performed market research to explore future business venturesCreated and oversaw new market development through convention websites.Assisted project managers with proof-reading and editing visitor publications in fifteen markets.Responsible for organizing and submitting expenses for departmental executives and national sales representatives. Trained new administrative employees.

Master Of Business Administration (Mba), Global Marketing, Organizational Leadership

Communication, Public Relations

Doctor'S Degree, Ai And Future Of Work