Started as a graphic designer in 1979 and went into advertising as his clients expanded on their market reach. By 1987, he established Ken Ray Communications Sdn Bhd, a full service accredited agency and his primary work scope shifted to advertising with emphasis on above-the-line solutions. Media buy and media strategy and planning became an important part of his business. In 1989, he migrated from traditional methods to digital solutions by investing in his first Apple, the Mac SE, with a 1 bit display, 4MB RAM and 20MB HDD. Today, his agency employs the latest Mac computers at all workstations. Ken Ray's key accounts include, hospitality and tourism, education, medical, property, corporate, FMCG, apparel and fashion, retail, manufacturing and government sectors. Today, they have a team of creative people working remotely with great clients who pushes the envelope in developing exciting advertising solutions.