Pam Song Email & Phone Number

Penang, Malaysia

Penang, Malaysia

Babies came along so I decided to enjoy them during the day and continue copywriting during the night – fulfilling both, my family and career aspirations. Amongst the industries I wrote for during this time were:High-End / Luxury Skincare / Beauty Products • A Range of FMCG Products (Medicines, Beverages, etc) • Property • Interior Design • Cooking Appliances

Penang

Primary accounts handled:Bukit Banyan by Paramount Property • Adventist Hospital • Wawasan Open University

Petaling Jaya, Selangor

Primary accounts handled:L'Oréal Paris • Maybelline New York • Libresse • KL Eco City by SP Setia • Mitsubishi ASX • Nestle NNC

I took a 3-month break in Australia followed by a 3-month break in Penang before resuming work at a new agency. During this time, I continued freelancing on most of my primary accounts at McCann Erickson even after having left the company. I continued being involved in:• Developing full-fledged A&P campaigns that include ideas across all new and traditional media, ATL and BTL, as well as on-ground and in-store.• Copywriting for print (e.g. newspaper advertisements, magazine advertorials, in-store display, etc)• Preparing scripts and storyboards for electronic media (e.g. radio scripts, TVC storyboards, etc)• Copywriting for web (e.g. full website copy, promotional web banners, etc)Primary accounts handled:L'Oréal Paris • Maybelline New York • Libresse

Kuala Lumpur

Primary accounts handled:L'Oréal Paris • Maybelline New York • Suria KLCC • Al Rajhi Bank • Mandarin Grill + Bar, Mandarin Oriental Hotel

Malaysia

3 months of Internship / Practical Training before going into my final year of university, during which, I was tasked with the following duties: • Media Monitoring• Media Relations (e.g. making media calls, sending press releases and media invites, liaising with the media at events)• Formal Letter Writing• Press Release Writing• Public Relations Event Planning• Other various administrative workDuring my time at Ogilvy PR, I also became a part of a voluntary team that executed the official incorporation of the PRIDE (Pink Ribbon Deeds) Foundation on 24 May 2006. The PRIDE Foundation is a charity body that aims to enhance the awareness of breast cancer and improve the accessibility of its treatment and care.