Ken Taguma Email & Phone Number

Singapore

• Spearheaded independent business development initiatives to acquire new accounts.• Managed various projects in media, creative, integrated, and e-commerce domains, maintaining direct client interaction.• Proficiently handled end-to-end responsibilities, including strategy development, planning, setup, trafficking, optimization, and reporting for media campaigns. Additionally, efficiently managed administrative tasks such as contract and billing management.

Singapore

• Launched a digital media platform in the ASEAN region, Hong Kong and Taiwan by partnering with a global ad tech company. Working with every level of stakeholders including Chief Data Officer and management team.• Developed a marketing data product as assistant project manager, liaising with data partners, tech team and data scientists.• Planned, implemented and reported multi-market digital campaigns for B2B e-commerce, FMCG and tech start-up clients.

Singapore

• Strategized company-wide growth strategy comprising multiple business units such as publisher business, content distribution business and marketing consultancy business. Reported to the managing director and headquarters management team.• Implemented financial tracking practices between business units and the finance team for more accurate and faster reporting for profit/loss statement and balance sheet. • Led marketing consultancy team; developing go-to-market strategy, discovering local partners, running online/offline campaigns, bridging between Japan and Singapore markets for clients from both markets.

Singapore

• Led a company of 10 to 20. • Developed and implemented company growth strategy. • Tracked budgets and allocated resources accordingly.• Supervised daily business operations; account management, creative productions and corporate administration team.• Generated reports and gave presentations to the board members.

Singapore

• Set up a company from the ground up; hiring, workflow development, business development.• Represented agency to clients; developed and recommended marketing programs; developed new accounts; deepened and broadened C-level and long-term relationships.

Tokyo, Japan

• Stationed in Sony’s global marketing office to support global creative campaigns, organize global creative pitch processes. Worked with internal and external stakeholders internationally.• Led a staff of 2 to 3, including art directors, copywriters, creative producers and media buyers to deliver marketing campaigns for BMW and MINI.

Tokyo, Japan

• Stationed in Sony’s headquarters office to support and conduct global media audits to assess media buying efficiency for more than 100 companies in Sony Group globally. Worked with local teams in over 20 markets and media audit consultants based in the UK.• Recruited content publishers for in-house video ad exchange, and supported developing workflow for video ad distribution system.

Master Of Economics, Econometrics

Bachelor Of Economics, Econometrics