-Led all product design efforts at Minut and managed larger product initatives, some of which today have dedicated teams.-Initiated projects that led to key partnerships with top tier partners (e.g. Airbnb).-Led design from 0 users to becoming an industry leader in the vacation rental space.-Led design during a business transition from home security to the short-term rental space, significantly contributing to my startup experience (value props, features, business model, organisational etc).-Built and maintained relationships with strategic partners and key accounts with the purpose of improving the product.-Built and improved feedback loops/metrics leading to a customer centric culture.-Constantly improved product processes in a team that rapidly grew from 10 to 60.

-Led kickstarter campaign, exceeding goal with 1200%.-Content creation.-Marketing efforts such as campaigns, PR and paid advertising.

-Designed the curriculum and taught graphic design.

-Created the Malmö Startups graphic brand identity.

Thought For Food is an organization that aims to solve food security through empowering businesses and research.-Mentored applicants for the Thought For Food challange.

FoPo Food Powder was a food tech company me and my friends founded while in Uni. We freeze dried fruits that were perfectly edible but were going to be thrown away – preserving nutrients and reducing food waste!-Led marketing efforts.-Secured global media attention (TIME, CNN, Guardian etc).-Partnered with Ben & Jerry's (funding + kickstarter campaign). -Built the first production proof of concept in the Philippines.

-Nominated for best master thesis at Lund University, Faculty of Engineering.-Designed a connected asthma inhaler (industrial design, digital product design)

-Art direction in a marketing campaign team.-Some of the clients were Länsstyrelsen, Sundsvall kommun and Logosol.