Lead Marketing Specialist
Current• Help develop and implement comprehensive marketing strategies in line with company goals• Design and oversee promotional campaigns to drive sales and customer engagement• Collaborate with other departments to ensure a cohesive approach to marketing and business goals• Coordinate with sales and product development teams to create synergistic promotional strategies• Oversee GoToWebinar platform for product solution webinars and ensure effectiveness by generating registrations and working with sales team for any follow-up as needed• Analyze promotional campaign effectiveness and adjust strategies as needed• Enhance brand visibility and networking opportunities by attending trade shows as needed